Lindsay Kolowich says, “Before you jump into a website redesign project, start with a little inspiration. Here at HubSpot, we’ve created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you’re seriously considering a website redesign, you might not be ready to get into the nitty gritty of the process right away. Maybe you’ve identified some issues with your site’s current design, but are still contemplating how you should correct those issues. Or... [...]

Drew Eastmead says, “If you are charged with adding content to your organization’s website, then you know that creating a new blog post or web page can require significant time and effort. Do you dread the process of working in your content management system (CMS)? Do you know what to spend time on? Are you paying attention to the right details and optimization strategies? It may take a writer several hours to create a content piece, and too often, we see that the same writer or editor rushes through the final portion — inputting the content into your CMS, such as WordPress, and hitting... [...]

Maryna Samokhina says, “Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations: “You have to redesign your site architecture,” or “You have to migrate your site altogether,” or even “You have to rethink your business model, because currently you are not providing any significant value.” This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you... [...]

Karla Cook says, “The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. To help you prepare for wherever the web design tide takes us in 2017, we’ve put together a list of 13 trends to keep a close eye on. Check them out below, and get inspired to tackle your web design projects this year with style. 13 Web Design Trends to Watch in 2017 1) Bold Typography More and more companies are turning to big, bold typography... [...]

Annie Pilon says, “For small businesses, having an effective website is no longer optional. But there’s a lot that goes into making your website really work for your small business. Members of our small business community are keenly aware of what it takes to put together a great website. Check out some of their top tips in the list below. Increase Engagement With Website Visitors Consumer attention spans aren’t as long as they used to be. So business owners and marketers need to be able to quickly engage with website visitors in order to convert them into customers. This SUCCESS agency... [...]

Martin Gill says, “One of the best parts about being a Research Director here at Forrester, rather than an Analyst, is I get to be involved in a wider range of research topics than before. I’ve always been interested in mobile, but I’ve never really covered it as a subject. We have an embarrassment of way more qualified analysts like Julie Ask, Mike Facemire, Jenny Wise, and Thomas Husson to name a few. Their knowledge on the subject far outstrips mine. So it’s been a fun journey over the last six months working with Ted Schadler as he’s espoused one simple, powerful, unequivocal... [...]

Antony Maina says, “GoDaddy has launched GoCentral — a new service that combines a mobile friendly website builder with what they are calling “an integrated set of marketing and ecommerce tools” that will ideally help you to create an audience for your business. Interestingly, the new service allows you to design a professional website in under an hour from a variety of devices including mobile phones. According to GoDaddy, GoCentral offers support for more than 1,500 niches or industries, from plumbers to hairstylists to soccer coaches, so you just have to type in your name and niche... [...]

Amanda Zantal-Wiener says, “When you’re new to marketing, especially on a small team, you might have to do a lot of things at a moment’s notice. And when it comes to things like blogging and social media, sure, you’ve got this. But soon enough, you’re being pulled onto design projects. One day you’re mocking up an infographic; the next, you’re designing an ebook. You feel woefully unprepared — and that design vocabulary? It can feel like a foreign language. Sound familiar? We’ve been there — and we know we’re not the only marketers... [...]

Antony Maina says, “One Page, sometimes referred to as Single Page web design, is an interesting way to have your business details in one place. This type of website is particularly useful for highlighting a specific product or service. You could therefore use a One Page template to inform your viewers immediately of your offering without having them go to other pages on your website. Without further ado, let’s have a look at some of the best One Page website templates for business. Oxygen This is an incredible and responsive One Page HTML5 Template. Oxygen best for agency portfolio, small... [...]

Amberly Dressler says, “Website Magazine recently asked ‘Net professionals what technology their Web-based business cannot operate without. From analytics to virtual assistants, the answers were as diverse as they were interesting. This week, we’re releasing their answers by category: social and mobile technology (found here), development and infrastructure (found below), analytics and optimization solutions (found here), content management systems (found here) and other software types to run your digital business (coming soon)”. 13 Techies Share Must-Have Website Tech Website... [...]