The latest software from Chris Munch is Hook Pages, a tool to build the popularity of your website using great content. The key to hook pages is something Munch calls “pillar content”. His sales page has a video that explains what he means in detail. But, in summary, “Pillar Content” refers to high-quality content that conveys the theme of your site. These are the posts that people share with their friends. And people will know what kind of content to expect when they come back. Creating pillar content is beneficial for increasing the visitor count for your site, as well... [...]
Archive for the 'Website Design' Category
Chris Munch is known as a prolific creator of marketing tools. His latest is Hook Pages. The key to hook pages is something Munch calls “pillar content”. He has created 3 videos available (with free opt-in) from his “soon-to-be sales page” that explains what he means. If you are short on time, skip video 1. There’s a lot of good information in video 2 on finding and using pillar content. “Pillar Content” refers to high-quality content that sets the theme of your site, so people will know what to expect when they come back. His video explains things like: •... [...]
The latest article on HubSpot blog is titled “7 Reasons Why Your Website Redesign Cost Can Blow Up (and How to Avoid Them)”. Marisa Smith says, “Once you’ve made the decision to engage a web design agency to design and develop a website for you, it’s important to understand how to maximize your budget so that your web team can spend as much time as possible on high-value activities like design and development. In an ideal web project, I believe that 15-20% of the time should be spend on client communication and project management, while the remaining 80-85% should be spent... [...]
ElegantBiz 2.0 is the second edition of an advanced WordPress theme for building business websites. Using its Drag & Drop editing, you can build distinguished mobile•ready and responsive websites. The creators say you can build a beautiful website in 3 minutes or less. That may be an overstatement, but it is quick and so simple that even a beginner can build sites with it because no coding or design skill is needed. Whether you are a consultant building sites for clients or an online marketer building sites for yourself, ElegantBiz 2.0 has powerful features to make your job easier: • Build... [...]
The latest article on HubSpot blog is titled “4 Important Factors That Will Affect the Cost of a Website Redesign”. Luke Summerfield says, “Your website is probably your most important marketing asset and is one of the biggest drivers of leads for your business. It’s where people form first impressions and it can mean the difference between someone contacting you and your competitor. Because the website is so important, it’s critical that it’s done right and no corners are cut. But how much does a website redesign cost and what factors go into the cost? Let’s explore“. 4... [...]
The latest article on HubSpot blog is titled “3 Cutting-Edge Examples of Website Personalization”. Meghan Keaney Anderson says, “Last year, research from Aberdeen’s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. For the vast majority of companies we talk to, however, personalization has stayed largely inthe realm of email marketing. Using marketing automation tools, companies have become adept at triggering... [...]
The latest MOZ blog post is titled “So You Have a Mobile-Friendly Website. What Now?”. Bridget Randolph says, “This post covers what to do once you’ve got a mobile-friendly website up and running: whether you need an app, why mobile is important for social and email, technical tips for improving your mobile presence, examples and case studies of brands doing these things well, and the mindset we need about mobile as online marketers in 2014 and beyond“. So You Have a Mobile-Friendly Website. What Now? MOZ Blog [...]
The latest article on ‘Website Magazine’ is titled “Pros and Cons of Flat Design”. Lori Wagoner says, “All those who believe that beauty lies in the simplicity of things probably knew that simple things need not necessarily be dull, ordinary or average. If you look at a user interface (UI) with a flat design, you’ll know that simple is anything but mediocre. This UI has taken website and mobile design by storm in recent times. Flat design is everything that skeuomorphism isn’t. When it comes to UI, flat designs have been pronounced as the current big thing, what with designers... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Use Visual Hierarchy To Create Clear and Easy-to-Read Web Pages”. Pamela Wilson says, “ Imagine you’ve entered a cave. Your eyes slowly adjust to your surroundings and begin to make out the shapes and forms around you. You see three doorways: they’re equal in size, and all the same distance from where you stand. How do you choose where to go first? You’re frustrated, because you don’t have enough information to make a decision. All you can do is guess. Now imagine you’ve entered a second cave“. How to Use Visual... [...]
The latest ‘Econsultancy’ blog post is titled “14 beautiful designs based around shades of colour”. Chris Lake says, “Earlier this year I highlighted monochromatic design andhypercolour as two of my 18 web design trends for 2014. There is a third way that lives inbetween these two approaches: choosing a limited palette and using different shades of colour. Designers who go down this route typically choose one vibrant colour (and various shades thereof) and offset it against a neutral background. Sometimes two (or more) complementary colours come into play“. 14... [...]