The latest article on ‘MarketingProfs’ is titled “Seven Dead Ends on Your Website–and How to Fix Them Today”. Andy Crestodina says, “You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those visitors. But once you have them, are you making the most of those visits? Or is your site sending them down one-way, dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends. Here are... [...]
Archive for the 'Website Design' Category
The latest ‘Econsultancy’ blog post is titled “Four things to avoid when creating a tablet experience for customers”. Carin van Vuuren says, “Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile. Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet. With 43% of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing and shopping to make it easier for consumers who want a seamless... [...]
The latest article on ‘Website Magazine’ is titled “5 Reasons Visitors Leave Your Website”. Ankit Oberoi says, “There is nothing more satisfying than having your work appreciated through a comment, a like, a tweet or a sale. Unfortunately though, it is becoming harder and harder to get that appreciation or attention from visitors. Since we live in an era of skimming and in a time where information is not scarce, keeping the visitors enticed enough to stay on a website for more than a few seconds is getting harder. It can be a struggle to convince visitors that their time on your site... [...]
Earl Smith is back with another tool for marketers. This time he has released a WordPress plugin called Flash Pages, and it can simplify building WordPress websites more than ever before. This plugin gives you a WYSIWYG tool bar that lets you edit the headlines, make them bold, add Images, edit any HTML you may want to include, embed Media, center your text and much more. You can also add column templates, edit background, edit page elements and even change the typography. If you have (or want to have) many sites, this will save you a lot of time. Even if you have just one site, this may be worth... [...]
The latest article on ‘Website Magazine’ is titled “How to Avoid the Risk of a Website Redesign”. Chris Goward says, “Many companies are trapped in a traditional website redesign cycle. Every 2-5 years, the marketing team agrees the site design is looking “stale” and needs an overhaul. The last redesign was so painful that they’ve avoided it since then. But, because organizational memory is so short, they forget the pain of the last experience. On top of that organizational amnesia, marketers who are excited about this new project don’t stop to consider whether the... [...]
The rising popularity of Pinterest demonstrates the power of images to hold people’s attention. That same attraction can now build the traffic for your own site with the new WpPinReview Theme. This theme could be used for an affiliate site. For example, if you’re an Amazon affiliate, insert product pictures to create back-links to your affiliate review pages using the powerful of WordPress and Pinterest combined. In fact, for any niche site, you can create powerful affiliate review pages using the simple page wizard built into WpPinReview Theme and guarantee your review is designed... [...]
The latest ‘Econsultancy’ blog post is titled “Seven common pitfalls when taking websites international”. Christian Arno says, “With cross-border ecommerce booming, it’s not surprising that more businesses are launching international websites. Britain generates the biggest online trade surplus in the world, according to research by OC&C. The value of exports is $1bn more than imports, putting it ahead of the United States and Germany. It’s not just major retailers such as ASOS and Marks & Spencer that are contributing to this trend. A survey by Royal... [...]
In only 30 seconds you can create your fully customized Fan Page with Profile picture in a super-easy online graphic editor, FB Graphics Pro Generator. Ken Reno has just released his newest hosted software. This editor lets you build a new Fan Page from scratch in just a few minutes. With FB Graphics Pro Generator, you have full control over all of the text, the graphical style and even the icon that is displayed on your Facebook Fan Page. With this new editor, you can add an icon to your Fan Page to reveal a video, a PDF, a coupon and even a download. This mystery may increase the “like”... [...]
The latest article on HubSpot blog is titled “Don’t Let Uninspired Compromise Ruin Your Homepage”. Rick Burnes says, “Quick: What are the first- and second-most important jobs of your company’s homepage? If you have a clear answer to that question, congratulations. You’re in elite company, and chances are the most important page on your site — your homepage — is working well. If your answer is wishy-washy, you probably have an uninspired compromised on your hands. Your homepage is probably under-performing and you have work to do. Why Focus on the ‘Job’... [...]
Ken Reno just announced WpNewsTicker, a WordPress plugin that lets you place scrolling content in a small window at the bottom of your posts and pages. Now you can add news ticker style ads to your blog, and even include your own affiliate links in your ads. There’s a lot of flexibility in the ticker. You choose the font and font size, the background color, the size of the ticker window and more. Besides using it on all your own sites, you are licensed to sell it to other marketers for their sites. Although the price is rising, you can get it for about $6.20 at this writing, here: WpNewsTicker. [...]