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Facebook and Instagram Ads updates introduce advanced AI-driven tools for precise targeting and personalized ad experiences. These updates also include improved audience insights and interactive formats to enhance engagement and drive conversions. Social Media Examiner has published the latest Social Media... [Read more]

A search intent shift occurs when user motivations or reasons for searching evolve, often due to changes in trends, seasons, or emerging events. Marketers monitor these shifts to adjust their content and SEO strategies, aligning with current user needs and boosting relevance in search results. Ahrefs contributor Chris Haines has published an article... [Read more]

Engagi is being launched today. It solves a problem many marketers have: successfully marketing through social media. Success on social media takes a lot of effort and skill. You need to be an excellent content creator, but it doesn’t stop there. To grow your social account you also need to be regularly active on social media. That means engaging... [Read more]

AI in marketing enhances customer experiences by delivering personalized content, analyzing consumer behavior, and automating tasks like ad targeting and lead scoring. It empowers brands to make data-driven decisions, optimize campaigns in real-time, and improve overall engagement and ROI. HubSpot contributor Kolawole Samuel Adebayo has published an... [Read more]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Navigating Social with Your Friendly Neighborhood Gen-Z‘. This episode covers the following: How social pros can approach working with non-sexy brands (and stay motivated) How Mitchell stays motivated when working on all types of content Mitchell’s... [Read more]

Creating a successful Black Friday sales campaign requires strategic planning, targeted promotions, and engaging visuals to capture attention. Key elements include early customer engagement, irresistible offers, and seamless shopping experiences to maximize conversions. MarTech has published an 85-step checklist for creating successful Black Friday... [Read more]

The Stealth Streams launch is underway. The launch discount lasts a few more days. The world is changing, and so is the way we make affiliate commissions online. You don’t have to be stuck in saturated markets anymore. Take Paul as an example. Paul had been a commercial airline pilot for over 30 years. But after facing some health challenges,... [Read more]

Marketing on Threads involves using Meta’s microblogging platform to engage with audiences through short, conversational posts and multimedia content. Brands leverage Threads to share updates, build communities, and interact directly with users, tapping into real-time discussions and trends. MarTech contributor Mike Pastore has published a 12-point... [Read more]

Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s a strategy used to drive traffic to websites by paying for targeted ad placements, often through search engines and social media platforms. Semrush contributor Hava Salsi has published ‘What Is PPC? A Starter Guide to Pay-Per-Click... [Read more]

In 2024, email deliverability hinges on strong sender reputation and engagement-driven strategies, with increased emphasis on AI-powered filtering to ensure inbox placement. Businesses focus on personalization, list hygiene, and avoiding spam triggers to maintain high deliverability rates. MarTech has published a new guide titled ‘Email deliverability:... [Read more]

The search landscape is undergoing a major revolution with the rise of AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot, reshaping how users engage with search results. With 90% market share, ensuring your website remains visible on Google remains a challenge. Search Engine Journal is hosting a webinar ‘Mastering... [Read more]

SEO writing combines strategic keyword use and quality content to improve a page’s search engine ranking, making it easier for audiences to find. It focuses on balancing readability with optimization techniques, ensuring content is both engaging and search-friendly. HubSpot contributor Courtney Feairheller has published an article featuring 13... [Read more]