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A CRM system is vital for managing customer data, interactions, and relationships in a structured and efficient way. It helps businesses improve customer satisfaction, retention, and sales performance through better insights and personalized engagement.HubSpot has published a new guide, ‘How to build a CRM in Google Sheets’.Mandy... [Read more]

AI visibility is essential to ensure that brands and content are recognized, cited, and recommended by AI-driven search and answer platforms. Without strong AI visibility, even high-quality content risks being overlooked in AI-first discovery environments.Semrush contributor Tushar Pol has published an article answering the question, ‘Should... [Read more]

An AI Search Optimization Audit evaluates how well a brand’s content and digital assets are discovered, understood, and cited by AI-powered search and answer engines. It identifies gaps in structure, authority, and clarity to improve visibility across AI-driven search experiences.The... [Read more]

In the AI age, consent and compliance ensure that data is collected, processed, and used ethically in line with legal and regulatory standards. Building trust requires transparency, responsible AI practices, and clear communication about how AI systems impact users and their data.MarTech has published a new video,... [Read more]

Offline SEO focuses on improving a brand’s visibility and credibility beyond the website through activities like local citations, print media mentions, business cards, events, and word-of-mouth marketing. These offline signals strengthen brand authority and indirectly boost online search performance by driving... [Read more]

In today’s digital landscape, visibility equals viability. The standard for maintaining relevance on TikTok, YouTube, Instagram, and Facebook has shifted to a demanding 2–5 video uploads per day. For most marketers, maintaining this volume manually is impossible without a dedicated production team.Enter ContentReel26.Join us for an exclusive... [Read more]

Data and AI in 2026 will move beyond automation to become strategic co-pilots, powering real-time decision-making across every business function. Companies will rely on unified data ecosystems, predictive intelligence, and autonomous workflows to unlock speed, accuracy, and competitive advantage.Adweek is... [Read more]

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside Media Planning in MENA’.The DMD team says, “How do you build a media plan for a region where social usage is among the highest in the world? In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠... [Read more]

Peak season can make or break a retail brand. When timelines shrink and campaigns multiply, chaos isn’t just likely; it’s the default unless you have the right system.Adweek is hosting a webinar, “Join Kristen Brophy, SVP and Head of Marketing at ThredUp, as she pulls back the curtain on how her team... [Read more]

The state of SEO in 2026 is defined by AI-driven search, voice queries, and user intent shaping ranking strategies. Success depends on adaptive content, technical precision, and authority in an increasingly conversational search landscape.Search Engine Journal has published a new guide, ‘The State Of SEO 2026 – How to Survive’.The... [Read more]

SEO focuses on optimizing content to rank higher in traditional search engine results, while GEO (Generative Engine Optimization) targets visibility within AI-generated answers and summaries. Together, they ensure brands remain discoverable across both search listings and AI-driven discovery platforms.Digital Marketing... [Read more]

Answer Engine Optimization (AEO) is essential to ensure content is easily understood and selected by AI-powered search and answer engines. It helps brands gain higher visibility by delivering clear, structured, and direct answers to user queries.HubSpot... [Read more]