Artificial Intelligence (AI) technology is revolutionising the marketing domain by closely connecting the brands with their prospects and customers. Forbes Insights team has highlighted the need to integrate AI into marketing and has shared three major benefits of AI. The Forbes team says, “When looking at AI’s impact on marketing, we see three key benefits: 1. Increasing Productivity: This is the low-hanging fruit when it comes to the promise of AI, but that doesn’t make it any less critical for marketers. Think about some of the activities marketers need to accomplish every day—reaching... [...]
Archive for the 'AI for Marketing' Category
Econsultancy is hosting a webinar on ‘Powering your customer experience using AI’ Hearts’ on Thursday, July 26 at 12.30 pm EST. The Econsultancy team says, “Join this webinar to learn how to: Know your customer: Using AI driven insights, you can personalize based on each customer interaction, helping you to stay ahead of competitors and ever-changing customer expectations. Deliver exceptional value: Use AI to understand customer interests, preferences and priorities, adjusting content experiences so that your brand drives value and relevance. Continually improve your CX: ... [...]
Artificial Intelligence has helped brands and marketers make the customer acquisition process more dynamic. It helps establish an effective communication channel with the customers. AdWeek contributor Darcy Antonellis has shared two ways in which Artificial Intelligence can help the brands get stronger. Antonellis says, “Thinking years ahead from today, there’s little doubt my now three-year-old great-niece will be spending a good portion of her adult life enjoying the diversity of a screen-less society. She’ll look at a world enabled by highly-evolved AI, absorb information and entertainment... [...]
Econsultancy is hosting a webinar on ‘Digital Shift Q3 2018’ on Thursday, July 5. The Econsultancy team says, “Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about. Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing. We make it simple for you to keep track of the key developments in digital technology... [...]
Artificial Intelligence (AI) helps you deliver a personalized experience to your customers. It also enhances your sales as you move closer to your target group. Econsultancy columnist James Scott has shared some important steps to consider while implementing an AI personalisation. Scott says, “There are a few important considerations to bear in mind when leveraging the power of AI to create meaningful, personalised experiences for your audience. 1. Get the basics right When brands aim to create personalised experiences, they’re not just measured against similar organisations in their field;... [...]
Econsultancy is hosting a webinar on ‘Strategies for optimizing journeys and boosting conversions using AI’ on Thursday, July 26 at 12.30 pm EST. The Econsultancy team says, “In collaboration with IBM, this webinar will provide you with tips you can use to proactively optimize journeys and your marketing spend by turning visitors into loyal customers. Invalid promo codes, slow-loading pages, and checkout confusion are just a few of the friction points that could cause your customer not to take the journey, which can affect your marketing performance. If you are a marketer wanting... [...]
Econsultancy is hosting a webinar on ‘Artificial Intelligence and Machine Learning’ on Thursday, June 28 at 2.00 am EST. The Econsultancy team says, “Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s upcoming report titled: “A Marketer’s Guide to Artificial Intelligence and Machine Learning”. Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications. Key points... [...]
Artificial Intelligence (AI) is evolving and making its impact on almost all the domains. When it comes to e-commerce, it has been creating a significant value for itself. Econsultancy columnist Wesley Parker has share the impact of Artificial Intelligence on the PPC advertising. Parker says, “An expert from the field of AI could argue that paid search agencies don’t use AI at all. In the vast majority of the cases where paid search agencies are using AI it has been around bidding algorithms. Which in reality is simply “machine learning” a subset of AI where a computer uses a dataset... [...]
Econsultancy is hosting a webinar on ‘Digital Shift Q3 2018’ on Thursday, July 5. The Econsultancy team says, “Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about. Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing. We make it simple for you to keep track of the key developments in digital technology... [...]
Machine learning and Artificial Intelligence (AI) help you better interpret the data and offer a better personalized experience to your customers online. Business 2 Community contributor Jim Sterne has shared five steps to help marketers start using machine learning and AI for their marketing efforts. Sterne says, “Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind. As this is such a nascent area, it serves to begin... [...]