The Artificial Intelligence (AI) technology is seen as a big thing. It has been influencing both marketing advertising fields. Forrester analyst Joanna O’Connell has published a video on ‘How AI Is Transforming Advertising And What You Should Do About It’. O’Connell says, “Did you know that artificial intelligence has infiltrated all parts of the advertising process? My guess is, probably not. But chances are, in an era of programmatic advertising when machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched... [...]

In Facebook advertising, the cost per lead (CPL) element plays a crucial role in managing your advertising budget. Econsultancy columnist Rebecca Sentance has published a study on how Wowcher used AI copywriting to reduce Facebook ad CPL by 31%. Focusing the importance of good copy in advertising, Sentance says, “As the AI tool began to show results, Tomorrow TTH and Wowcher gradually increased the budget and scale of the ads they were running. The AI-optimised ads succeeded in reducing Wowcher’s cost per lead by 31%, and there were other benefits as well: namely, a greatly increased Relevance... [...]

Artificial Intelligence has become an integral part of the marketing process. When it comes to content marketing, the AI wave is expected to make the process of content creation and marketing quite smoother. Content Marketing Institute columnist Dennis Shiao has shared a comprehensive article exploring the opportunities for Artificial Intelligence in the content marketing domain. Shiao says, “Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Beyond... [...]

Artificial Intelligence (AI) enabled the brands and marketers to take their businesses to newer heights by adding the elements of personalization. ReadWrite contributor Vicek Mohta has shared three ways the AI wave could make your business grow further rapidly. On the role of AI for enabling perception, Mohto says, “Humans can look at images and get a clear understanding of who’s involved and what’s taking place in just milliseconds. With the help of AI, machines can now do the same thing. Implementing these kinds of tools gives businesses the unique ability to perceive what’s... [...]

Artificial Intelligence (AI) has brought in a better aspect of technology in our lives to make the personalization more personalized and it allows us to deliver a better experience to our customers. A Salesforce article on Marketing Week has analyzed the impacts of AI and presented its real customer benefits. Talking about the customer experience benefits of AI, the Salesforce team says, “The potential of AI for marketing and customer experience is vast. According to Salesforce’s report, ‘AI for CRM: A Field Guide for Everything You Need to Know’: “Artificial intelligence (AI) is... [...]

The integration of Artificial Intelligence (AI) with the mobile applications is going to be the biggest thing that will help brands promote themselves to a wide range of people. Today mobile advertising has came out as a separate segment that allows us to target particular groups of potential customers. Forbes contributor Andrew Arnold has highlighted how the AI is changing the mobile advertising. On ‘role of AI in increasing the ROI in mobile ads’, Arnold says, “One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and... [...]

Artificial Intelligence (AI) is evolving further and is on the way to become one of the major branding components in the near future. A good team is required to plan and execute an effective AI strategy. Econsultancy columnist Jennifer Roubaud has shared some useful tips to help businesses choose a perfect AI team for enhancing performance. On role of people in AI, Roubaud says, “Businesses need a data engineer first to organise the data. Then a general data scientist who can test and adapt algorithms. And lastly, a software engineer who can implement the applications. Depending on the company’s... [...]

The Artificial Intelligence (AI) wave in its new avatar is on the way to make big thing in the marketing domain. It is allowing the brands to closely connect with the customers and give them a personalized experience. ReadWrite contributor Ryan Ayers has shared four ways the AI will continue to revolutionize the marketing industry. Ayers says, “In the spirit of Watson’s phenomenal evolution, the following entries highlight four ways that AI will revolutionize the marketing industry. Transformation 1: Machine Learning. Artificial intelligence technology is becoming increasingly accessible... [...]

The Artificial Intelligence (AI) wave has touched upon all the aspects of digital environment and it has been a key force in driving the marketing efforts of various brands. Forbes contributor Nocole Martin has shared three ways AI is revolutionizing the digital marketing. Martin says, “Artificial Intelligence and digital marketing are beginning to go hand in hand. With the ability to collect data, analyze it, apply it and then learn from it- AI is transforming digital strategy. As it continues to advance, so will the capabilities to use it to improve digital marketing strategies and valuable... [...]

Artificial Intelligence is everywhere and with the entry of chatbots to the web applications, the company-client communication has become even smoother. ReadWrite contributor Vikash Kumar has published an in-depth article on how the AI-Chatbots are performing in different business environments. Kumar says, “A salesperson, in general, requires performing several tasks at a time starting from offering a full-proof presentation to reporting for presales. Basically, it’s a time-consuming but necessary responsibility. Making use of digital assistance can drive short sale cycles. Sales can simply... [...]