Econsultancy is hosting a webinar on ‘Digital Shift Q3 2018’ on Thursday, July 5. The Econsultancy team says, “Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about. Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing. We make it simple for you to keep track of the key developments in digital technology... [...]
Archive for the 'AI for Marketing' Category
Artificial Intelligence (AI) helps you deliver a personalized experience to your customers. It also enhances your sales as you move closer to your target group. Econsultancy columnist James Scott has shared some important steps to consider while implementing an AI personalisation. Scott says, “There are a few important considerations to bear in mind when leveraging the power of AI to create meaningful, personalised experiences for your audience. 1. Get the basics right When brands aim to create personalised experiences, they’re not just measured against similar organisations in their field;... [...]
Econsultancy is hosting a webinar on ‘Strategies for optimizing journeys and boosting conversions using AI’ on Thursday, July 26 at 12.30 pm EST. The Econsultancy team says, “In collaboration with IBM, this webinar will provide you with tips you can use to proactively optimize journeys and your marketing spend by turning visitors into loyal customers. Invalid promo codes, slow-loading pages, and checkout confusion are just a few of the friction points that could cause your customer not to take the journey, which can affect your marketing performance. If you are a marketer wanting... [...]
Econsultancy is hosting a webinar on ‘Artificial Intelligence and Machine Learning’ on Thursday, June 28 at 2.00 am EST. The Econsultancy team says, “Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s upcoming report titled: “A Marketer’s Guide to Artificial Intelligence and Machine Learning”. Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications. Key points... [...]
Artificial Intelligence (AI) is evolving and making its impact on almost all the domains. When it comes to e-commerce, it has been creating a significant value for itself. Econsultancy columnist Wesley Parker has share the impact of Artificial Intelligence on the PPC advertising. Parker says, “An expert from the field of AI could argue that paid search agencies don’t use AI at all. In the vast majority of the cases where paid search agencies are using AI it has been around bidding algorithms. Which in reality is simply “machine learning” a subset of AI where a computer uses a dataset... [...]
Econsultancy is hosting a webinar on ‘Digital Shift Q3 2018’ on Thursday, July 5. The Econsultancy team says, “Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about. Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing. We make it simple for you to keep track of the key developments in digital technology... [...]
Machine learning and Artificial Intelligence (AI) help you better interpret the data and offer a better personalized experience to your customers online. Business 2 Community contributor Jim Sterne has shared five steps to help marketers start using machine learning and AI for their marketing efforts. Sterne says, “Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind. As this is such a nascent area, it serves to begin... [...]
Econsultancy is hosting a webinar on ‘Artificial Intelligence and Machine Learning’ on Thursday, June 28 at 2.00 am EST. The Econsultancy team says, “Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s upcoming report titled: “A Marketer’s Guide to Artificial Intelligence and Machine Learning”. Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications. Key points... [...]
Artificial Intelligence is playing a pivotal role in enabling the brands to offer a personalized experience to your website visitors. It helps you build an effective communication channel with them. Business 2 Community contributor Nasrullah Patel has shared an article on how AI is shaping the future of web designs. Patel says, “Based on AI’s capabilities, some companies have already introduced a Do-it-yourself website platform such as The Grid. This platform builds a website which makes relevant design decisions entirely depending on Artificial Intelligence. It smartly analyzes the website... [...]
Forrester is hosting a webinar on ‘How To Avoid Harmful Bias And Discrimination With AI’ on Tuesday, May 22 at 11.00 am EST. While the potential existential threat of artificial intelligence (AI) is well publicized, the threat of biased machine learning models is much more immediate. Organizations must learn how to identify and prevent harmful discrimination in their models, or they will suffer reputational, regulatory, and revenue consequences. Attend this webinar to learn best practices for building ethics into AI. Key takeaways: Learn how unintentional harmful bias seeps into... [...]