Artificial Intelligence is enabling the brands and marketers to explore new personalization and sales opportunities online. It helps them deliver a greatly personalized experience to their customers. Entrepreneur contributor Chris Porteous opines that apart from the above things, AI will also be influencing the Search Engine Optimization (SEO) process. Porteous says, “Good sites are becoming the new normal, and that fact is changing the way we SEO. Sticking to a niche and using quality backlinks helps, and that’s just the beginning. You can adapt to the new normal in SEO marketing by... [...]
Archive for the 'AI for Marketing' Category
Artificial Intelligence (AI) is becoming an integral part of the sales life cycle. Several brands have blended it with their marketing process. To help marketers understand the AI better and rightly employ it, Econsultancy columnist Seak Donnelly has shared six common misconceptions of AI. Donnelly says, “In anticipation of Econsultancy’s forthcoming update to our 2016 report – Marketing in the Age of Artificial Intelligence, I thought I would consider some of the popular misconceptions about AI. Misconception 1: The machines will rise and take over the world AI is not going to take... [...]
Artificial Intelligence (AI) is playing a significant role in making marketing more personalized and responsive. We haven’t heard of the influence of AI on email marketing. To help us learn about it, Econsultancy columnist Ben Davis has interviewed Raj Balasundaram, VP Solutions and Strategic Services at Emarsys, a B2C marketing automation platform summarized the conversation in a blog post. Davis says, “I began by asking ‘What is personalisation?’ “Every marketer has to answer these four questions,” Balasundaram replied, “Who? What? When? How?” “That’s fundamentally... [...]
Econsultancy is hosting the ‘AI: Your force for marketing transformation’ webinar for marketers on Thursday, April 19. The Econsultancy team says, “In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years. If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your organization. Don’t... [...]
Content Marketing Institute is hosting a webinar on ‘How To Get Started with Artificial Intelligence in Content Marketing’ on Wednesday, April 11 at 2.00 pm EDT. Paul Roetzer, Founder, PR 20/20 and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “Artificial Intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI... [...]
Content Marketing Institute is hosting a webinar on ‘How To Get Started with Artificial Intelligence in Content Marketing’ on Wednesday, April 11 at 2.00 pm EDT. Paul Roetzer, Founder, PR 20/20 and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “Artificial Intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI... [...]
Econsultancy is hosting the ‘AI: Your force for marketing transformation (SEA)’ webinar for marketers on Wednesday, April 18. The Econsultancy team says, “In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years. If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your... [...]
Econsultancy is hosting the ‘AI: Your force for marketing transformation’ webinar for marketers on Thursday, April 19. The Econsultancy team says, “In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years. If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your organization. Don’t... [...]
Artificial Intelligence (AI) is becoming an integral part of online branding and marketing. It helps businesses personalize their efforts. For the ones who are just starting the use the AI, Entrepreneur magazine contributor Reshu Rathi has shared four myths which they need to forget. Rathi says, “Here we will break down the misconceptions many marketers have that keep them from adopting artificial intelligence to enhance every step of their customer journey. 1. It will kill marketer’s job. No, on the contrary, it will enhance it. What a customer expects from businesses these days is... [...]
AI-powered machine learning can help you better understand the movements and behaviour of your visitors and help you offer the right products and services. It can also play a pivotal role in boosting your conversion rate. Econsultancy columnist Matt Lacey has published an article to help marketers improve conversion rates using machine learning. Lacey says, “84 Per cent of marketing organisations are using machine learning, according to industry sources. One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion and it’s... [...]