Artificial Intelligence (AI) is everywhere and so in marketing. Successful AI integration in your marketing strategy can deliver better results. But we need to know all the facets of any technology we are using. Fast Company contributor Katharine Schwab has shared four insights about the AI that we should consider. Schwab says, “Here are four insights about how all of us–from developers to designers to users alike–can see more clearly through the hype. They cast a skeptical eye on the AI’s true abilities, its efficiency-oriented value systems, and the way technology companies are approaching... [...]

With the emergence of chatbots and other conversational technologies made available by Artificial Intelligence (AI) it has become very easy for the brands to reach out their target mass. Search Engine Land columnist Christi Olson has shared an article highlighting the future of marketing in the world of AI. Talking about the advantage AI over the voice search, Olson says, “When you think about voice search, it’s actually not that revolutionary. The AI-based technology of natural language processing that enables voice search is pretty awesome and amazing; however, voice search is just a... [...]

The Entrepreneur magazine team has published a video on ‘The Real-World Applications of Artificial Intelligence in Marketing’ featuring Erik Huberman. Entrepreneur team says, “In the latest installment of CMO Review with Erik Huberman, presented by Entrepreneur Network partner Business Rockstars, Huberman covers the real-world connection between artificial intelligence and marketing. Huberman says the future of marketing is influenced by artificial intelligence. He notes that though the term “AI” is widely used in marketing, there is nothing truly artificially intelligent... [...]

Data is one of the key elements to help you enhance your possibility of achieving success in marketing domain. It helps you rightly understand the customers and rightly target them. Integrating the data with Artificial Intelligence helps you achieve even better results. ReadWrite contributor Brad Anderson has shared three strategies to improve data and AI integration. Anderson says, “Because AI can analyze customers’ behavior in real time, it can prompt automated systems to respond rapidly enough to influence consumer behavior favorably. This has important applications not only in retail,... [...]

Artificial Intelligence (AI) has been an integral part of the marketing ecosystem. It helps you boost your marketing efforts and enhance your sales. ReadWrite contributor Evan Loring has highlighted how the AI is helping sales people to win at sales and keep their customers happy. Loring says, “Here’s a closer look at how sales reps and their managers are harnessing the power of AI to gain an edge over competitors and delight their customers. AI-Assisted Selling for Speed When you aren’t selling, you’re likely losing productive hours. Everything that contributes to developing and closing a... [...]

Econsultancy is hosting a webinar on ‘Strategies for optimizing journeys and boosting conversions using AI’ on Thursday, July 26 at 12.30 pm EST. The Econsultancy team says, “In collaboration with IBM, this webinar will provide you with tips you can use to proactively optimize journeys and your marketing spend by turning visitors into loyal customers. Invalid promo codes, slow-loading pages, and checkout confusion are just a few of the friction points that could cause your customer not to take the journey, which can affect your marketing performance. If you are a marketer wanting... [...]

Econsultancy is hosting a webinar on ‘Powering your customer experience using AI’ Hearts’ on Thursday, July 26 at 12.30 pm EST. The Econsultancy team says, “Join this webinar to learn how to: Know your customer:  Using AI driven insights, you can personalize based on each customer interaction, helping you to stay ahead of competitors and ever-changing customer expectations. Deliver exceptional value: Use AI to understand customer interests, preferences and priorities, adjusting content experiences so that your brand drives value and relevance. Continually improve your CX:  ... [...]

Artificial Intelligence (AI) technology is revolutionising the marketing domain by closely connecting the brands with their prospects and customers. Forbes Insights team has highlighted the need to integrate AI into marketing and has shared three major benefits of AI. The Forbes team says, “When looking at AI’s impact on marketing, we see three key benefits: 1. Increasing Productivity: This is the low-hanging fruit when it comes to the promise of AI, but that doesn’t make it any less critical for marketers. Think about some of the activities marketers need to accomplish every day—reaching... [...]

Econsultancy is hosting a webinar on ‘Powering your customer experience using AI’ Hearts’ on Thursday, July 26 at 12.30 pm EST. The Econsultancy team says, “Join this webinar to learn how to: Know your customer:  Using AI driven insights, you can personalize based on each customer interaction, helping you to stay ahead of competitors and ever-changing customer expectations. Deliver exceptional value: Use AI to understand customer interests, preferences and priorities, adjusting content experiences so that your brand drives value and relevance. Continually improve your CX:  ... [...]

Artificial Intelligence has helped brands and marketers make the customer acquisition process more dynamic. It helps establish an effective communication channel with the customers. AdWeek contributor Darcy Antonellis has shared two ways in which Artificial Intelligence can help the brands get stronger. Antonellis says, “Thinking years ahead from today, there’s little doubt my now three-year-old great-niece will be spending a good portion of her adult life enjoying the diversity of a screen-less society. She’ll look at a world enabled by highly-evolved AI, absorb information and entertainment... [...]