AI Marketing Creator Tools streamline content creation by automating tasks like copywriting, design, and audience targeting, saving time and resources. They enhance marketing strategies with data-driven insights, ensuring personalized and effective campaigns. Content Marketing Institute is hosting a webinar ‘AI Marketing Creator Tools and DAM in Action with Real-Life Examples’ on Thursday, January 23, 2025, at 1.00 pm EST. The CMI team says, “In this live webinar, you’ll explore how AI tools can help you quickly prototype marketing ideas, plan project details, and reach... [...]

Marketing in 2025 will be shaped by hyper-personalization, AI-driven insights, and immersive technologies like AR/VR for enhanced customer experiences. Brands will focus on ethical marketing, sustainability, and building deeper emotional connections with audiences. Digital Marketing Institute is hosting a webinar ‘Marketing to the Next Generation’ on Wednesday, January 22, 2025. The DMI team says, “Today’s young consumers expect more than marketing – they demand authenticity, purpose, and connection. Join us for this webinar with Jane McDaid, award-winning digital strategist... [...]

The future of B2B marketing will be driven by personalized experiences, AI-powered automation, and data-driven strategies for better decision-making. Emphasis on thought leadership, sustainability, and long-term relationship building will shape how businesses connect and collaborate. HubSpot has published ‘The Ultimate Guide to B2B Marketing in 2025′. Rachael Nicholson says, “B2B and B2C (business-to-consumer) marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate with them. B2B marketing targets the needs, interests,... [...]

Copyblogger contributor Megan Mahoney has published an article featuring tips on finding clients as a freelancer, coach, or entrepreneur. She says, “You may have already tried – without success – many of the common strategies to find clients as a freelancer, coach, or entrepreneur. Here’s what usually happens when freelancers/coaches/entrepreneurs try the most commonly mentioned tips to find clients: Ask for referrals: I’m just starting out and don’t have anyone to ask for a reference.  Cold email: I tried this, but nobody responds to my emails! Apply to jobs on Upwork: I... [...]

Adweek is hosting a webinar ‘Do Big Game Ads Really Change the Game for Brands?’ on Wednesday, February 12, 2025, at 1.00 pm ET. The Adweek team says, “Big game ads are the most anticipated commercials of the year, but do they actually influence consumer perception and drive brand consideration? Real-time survey technology can demonstrate the immediate impact of these ads on brand affinity. Discover data-driven insights that go beyond subjective opinions to show whether these ads deliver measurable results with Nativo’s VP of content, strategy and insights, Greg Friend.... [...]

Striking Distance Keywords are search terms that rank just outside the top positions in search engine results, typically between positions 11-20. Optimizing content for these keywords can significantly improve visibility and drive more organic traffic with minimal effort. MOZ has published the latest episode of the Whiteboard Friday video ‘Finding Striking Distance Keywords’ featuring Dana DiTomaso. The MOZ team says, “Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard... [...]

Short-form video content, typically under 60 seconds, captivates audiences with quick, engaging visuals ideal for storytelling and brand promotion. It thrives on platforms like TikTok and Instagram Reels, driving higher engagement and virality. Short-form video has become an indispensable tool for marketers seeking to drive conversions and engage audiences effectively. As we enter 2025, it’s time to kick your short-form video strategy into gear and make the most of the year. Content Marketing Institute is hosting a webinar ‘Convert Like A Pro: Short-Form Video Content Strategies for Modern... [...]

Digital Marketing Depot is hosting a webinar ‘Realize Your Creative Vision in 2025’ on Thursday, December 5, 2024, at 1.00 pm EDT. The DMD team says, “Connected TV (CTV) offers digital marketers a unique opportunity to combine the precision of digital targeting with the impact of high-quality video content. Whether you’re already leveraging CTV or considering it for the first time, our playbook for making distinctive, high performing video assets, your CTV strategy will shine as brightly as the year ahead. Join MNTN to learn more about: What makes videos effective on CTV How... [...]

Digital Marketing Depot has published a new report titled ‘Conversion Benchmark Report 2024’. The DMD team says, “Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients. Based on 57 million conversions and 41,000 landing pages, it sets benchmarks for nine industries including financial services, healthcare, and education. This data helps agencies pinpoint what works, refine campaigns, and drive higher conversions. Whether you’re optimizing for clients or pitching new campaigns, this report helps... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Facebook Content Strategy 2025: What’s Actually Working Right Now’ featuring Mari Smith. This episode covers the following: Why Your Business Should be Active on Facebook Organic Facebook Content: Updates and Tips Facebook Professional Mode: Updates and Tips Facebook Analytics and Data: Updates and Tips Facebook AI: Updates and Tips. Social Media Examiner  [...]