Content scoring is a method used to measure the effectiveness of content based on performance metrics like engagement, shares, and conversions. It helps marketers optimize strategies by identifying high-performing content and areas for improvement. HubSpot contributor Kayla Schilthuis-Ihrig has published an article featuring detailed information on content scoring. She says, “Let’s zoom in on the three big benefits of content scoring, starting with the term every marketer loves to hate: single source of truth. Content scoring helps create a single source of truth. 93% of marketers with... [...]

Making money on Instagram involves leveraging sponsored posts, affiliate marketing, and brand collaborations to monetize your content. Building a loyal audience and using features like Instagram Shops and subscriptions can further boost earnings. The latest ‘HubSpot Marketing’ video is titled ‘How to Make Money on Instagram – Creative Strategies That Actually Work’. This video  covers the following: How to monetize with under 1000 followers The IMPACT method for selling products Creating subscription-based content without official features Using Instagram Shopping... [...]

Content marketing strategies for 2025 will emphasize personalized, data-driven content tailored to niche audiences, leveraging AI for efficiency and precision. Interactive formats like videos, podcasts, and immersive experiences will dominate to boost engagement and brand loyalty. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Content Marketing Strategies for 2025: A Framework for Success’ featuring Brian Piper. This episode covers the following: What Is... [...]

Social media marketing in 2025 will focus on personalized content, AI-driven insights, and emerging platforms to engage diverse audiences effectively. Brands will leverage immersive experiences like AR/VR and interactive storytelling to boost user engagement and loyalty. Digital Marketing Institute contributor has published an article featuring seven social media marketing trends to for 2025. Clodagh O’Brien says, “It’s our job at the DMI to keep an eye on trends. That’s why we keep in close contact with our range of experts to find out what’s coming down the line in 2025 in social... [...]

A 301 redirect is a permanent redirection status code used in web development to indicate that a page has been permanently moved to a new location. It ensures that both users and search engines are directed to the new URL, maintaining SEO value and user experience continuity. Semrush contributor Rachel Handley has published an article explaining 301 Redirect and how they affect SEO. She says, “301 redirects are important in SEO because they help your site maintain its search visibility by transferring search engine rankings and ranking signals from old pages to replacement pages. Importantly,... [...]

Semrush contributor Olga Pukhalskaya has published an article on how you can reach  new audiences in 2025. She says, “One of the fastest ways to uncover opportunities for audience growth is by analyzing your competitors’ audiences. By identifying the groups they’ve captured that you haven’t, you can understand what it takes to connect with those audiences and win them over. Example 1: LEGO  LEGO has been around for over 90 years, and throughout that time LEGO has mostly been looked at as a “boy’s toy”, despite their efforts to create female-focused LEGO sets. In 2012... [...]

The latest Ahrefs Podcast episode is titled ‘The blueprint to scaling to $100M’ featuring Neil Patel. The Ahrefs team says, “Neil Patel, one of the most recognized names in digital marketing, pulls back the curtain on how he scaled his agency, NP Digital, to over $100 million in revenue. Neil shares his insights into building and managing a global agency, transitioning from small business clients to enterprise giants like LVMH, Panasonic, ESPN, and CNN, and the strategies he uses to reduce churn and maintain client relationships.” Ahrefs    [...]

SaaS marketing focuses on promoting software solutions through digital channels, emphasizing customer acquisition, retention, and education. By leveraging content marketing, SEO, and targeted advertising, SaaS companies build trust and demonstrate the value of their products in solving specific business challenges. The latest Ahrefs Podcast episode is titled ‘Breaking down early-stage SaaS marketing’ featuring Madhav Bhandari. The Ahrefs team says, “Meet Madhav Bhandari, first marketing hire at Hubstaff and one of the first marketers at Close.io, and Weflow, all of which he helped... [...]

Adweek is hosting a webinar ‘ A Playbook for First-Time CTV Advertisers’ on Thursday, February 6, 2025, at 1.00 pm ET. The Adweek team says, “The Big Game is almost here, and many of the world’s biggest brands are getting ready to unveil their ads. But this year, a new and fast-growing TV market has emerged: new-to-TV brands. In fact, 90% of MNTN brands fall into this category — and they’re seeing supercharged results every day of the year. Uncover the playbook this new generation of advertisers is using to succeed with MNTN’s head of product marketing, Matt Collins.... [...]

SEO extensions for Chrome simplify website analysis by providing instant insights on keywords, backlinks, and on-page optimization. They help streamline audits, track performance, and enhance SEO strategies directly from the browser. Digital Marketing Institute contributor Joe Williams has published an article featuring 12 must-have SEO extensions for Google Chrome. He says, “If you use SEO in your marketing activities, you’ll know it takes a lot of time and effort. That’s why SEO experts use Chrome extensions to speed up and streamline daily tasks. (Plus you can download many... [...]