This is a reminder for the SEJ webinar to be held on June 24, 2024.  Building a quality pipeline is a challenge, and Google isn’t making it any easier. Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead gen is still a top priority. Search Engine Journal is hosting a webinar ‘How Expert Brands Are Winning At Lead Gen Right Now’ on Tuesday, June 25, 2023, at 2.00 pm ET. The SEJ team says, “Get an exclusive peek behind the curtain and see how we approach product promotions using a holistic, consumer-centered strategy that... [...]

Technology is vital in marketing as it enables precise targeting and personalized customer experiences through data analytics and automation tools. It also facilitates multi-channel strategies, ensuring a cohesive and dynamic brand presence across various digital platforms. Content Marketing Institute contributor Ann Gynn has published an article on using technology to unlock content and marketing potential. She says, “Two brains are better than one. Embracing the machine brain of technology as a partner with the human brains of content marketers lets you do things for your audience and brand... [...]

Content marketing is crucial for building brand awareness and trust by providing valuable, relevant information to target audiences. It helps attract and retain customers, ultimately driving profitable customer action and business growth. Ahrefs has published a new guide ’12 Field-Tested Content Marketing Tactics’. Mateusz Makosiewicz says, “In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof. 1. Target low-competition keywords to rank faster Generally... [...]

The latest Ahrefs Podcast episode is titled ‘Tackling Content Chaos & Mastering Message Testing’. Tim Soulo met with the king of CRO to discuss building multiple brands, the importance of in-person events, and how to know when it’s time to pivot your business model. Ahrefs  [...]

Content writing tools are essential for enhancing the quality and efficiency of written communication, ensuring clarity, correctness, and engagement. They streamline the writing process, help optimize content for SEO, and enable writers to produce polished and compelling material consistently. HubSpot contributor Lindsay Kolowich Cox has published an article featuring 52 free content writing tools that can help you level up content workflow. She says, “Below, I’ve curated a list of 52 fantastic tools and resources to help you research, write, edit, and design content more easily. You‘ll... [...]

Effective content marketing tactics include creating high-quality, valuable content that addresses the needs and interests of your target audience. Additionally, leveraging SEO strategies and social media platforms can enhance visibility and engagement, driving traffic and conversions. Ahrefs has shared 12 field-tested content marketing tactics. Mateusz Makosiewicz says, “In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof. 1. Target low-competition keywords... [...]

This is a reminder for the SEJ webinar to be held on June 18, 2024.  In SEO, prioritizing E-A-T (Expertise, Authoritativeness, and Trustworthiness) is essential as search engines increasingly favor high-quality, reliable content. Content marketing trends are leaning towards interactive formats such as polls, quizzes, and augmented reality, which boost user engagement and deliver personalized experiences. Search Engine Journal is hosting a webinar ‘2024 Trend Updates: What Really Works In SEO & Content Marketing’ on Tuesday, June 18, 2023, at 2.00 pm ET. The SEJ team... [...]

Implementing local search best practices is crucial for businesses to enhance their visibility in geographically relevant search results, driving more local traffic and potential customers. Optimizing for local search helps ensure accurate business information across online directories, improving local SEO and user trust. Search Engine Journal is hosting a webinar ‘Local Search Best Practices To Boost Your Visibility Right Now’ on Wednesday, June 26, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we clear the noise of an ever-evolving search world and explore... [...]

Building a quality pipeline is a challenge, and Google isn’t making it any easier. Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead gen is still a top priority. Search Engine Journal is hosting a webinar ‘How Expert Brands Are Winning At Lead Gen Right Now’ on Tuesday, June 25, 2023, at 2.00 pm ET. The SEJ team says, “Get an exclusive peek behind the curtain and see how we approach product promotions using a holistic, consumer-centered strategy that pays off time after time. Key takeaways: The best ways to attract... [...]

Forget SEO, focus on influencers! Micro-influencers and authentic content are building trust and driving engagement in the age of creator-powered marketing. B2B is even getting in on the act, with creators becoming the new face of business. HubSpot contributor Kipp Bodnar has published an article featuring influencer and content trends redefining marketing in 2024. He says, “Here are 6 trends that Kieran and I are seeing on the rise in a post-SEO world. Post-SEO Content and Influencer Trends 1. B2B Creators & Creator Channels Even before the algorithm updates, marketing channels like... [...]