In 2025, content and marketing will be driven by hyper-personalization and immersive experiences, using AI and interactive media to engage audiences. Brands will need to prioritize authenticity and sustainability to resonate with socially conscious consumers. Content Marketing Institute contributor Stephanie Stahl has published an article featuring five tips to improve your content and marketing in 2025. She says, “The enthusiasm expressed in San Diego felt especially welcome given the general feeling of “meh” about their content and marketing strategies our latest research detected... [...]

This is a reminder for the DMD webinar to be held on November 5, 2024. E-commerce success hinges on making it fast and easy for shoppers to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert. Digital Marketing Depot is hosting a webinar ‘How Content is Critical to a Winning Ecommerce Strategy’ on Tuesday, November... [...]

Content marketing helps businesses attract and engage their target audience by providing valuable, relevant information. It builds brand awareness, trust, and customer loyalty, ultimately driving sales and growth. Forbes contributor Andrea Aker has published an article featuring six content marketing strategies you can use to resolve common business challenges. She says,Content marketing involves creating content for online distribution and promotion, typically in the form of blogs, articles, videos, social posts and other digital media. It’s often an integral part of a search engine optimization... [...]

Content marketing builds trust and engagement by delivering valuable, relevant information to target audiences. It boosts brand authority, drives organic traffic, and fosters long-term customer relationships. MarTech contributor Constantine von Hoffman has published an article featuring useful ways to improve your content marketing performance. Hoffman says, “Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about... [...]

Content Marketing Institute has published a new ebook ‘Content Marketing Writing Secrets: Better, Stronger, Faster’. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts into polished content that keeps audiences hanging on your every word and asking for more. But you can improve. The systems, exercises, and tips in this guide – gathered from successful content marketing writers – will help you: Sharpen your storytelling Speed your writing process Strengthen... [...]

This is a reminder for the Adweek webinar to be held on October 31, 2024. In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions. Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’ on Thursday, October 31, 2024, at 1.00 pm ET. The Adweek team says, “Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs... [...]

In 2025, content marketing will prioritize immersive, interactive experiences using AI and AR to boost engagement. Brands will lean into data-driven personalization, creating targeted content that resonates with specific audience segments in real-time. Content Marketing Institute contributor Robert Rose has published an article featuring three disruptions that will shape content and marketing strategy in 2025. He says, “Over the last two years, I’ve seen at least three significant disruptions that indicate where content and marketing may be headed. Identifying the implications of these... [...]

This is a reminder for the CMI webinar to be held on October 30, 2024. B2B commerce focuses on transactions between businesses, enabling bulk purchasing, long-term contracts, and customized pricing. It leverages digital platforms for streamlined procurement, fostering efficiency and stronger supplier relationships. Content Marketing Institute is hosting a webinar ‘B2B Commerce Masterclass’ on Wednesday, October 30, 2024, at 1.00 pm ET. The CMI team says, “Join us as we dive into the latest trends and strategies in B2B commerce and content. You’ll hear from industry experts... [...]

The content scoring process evaluates digital content based on criteria like relevance, engagement, and quality. It helps optimize content for SEO, user experience, and brand alignment by assigning a score for improvement and effectiveness analysis. Content Marketing Institute contributor Lindy Roux has published an article featuring steps to set up a content-scoring process for making better decisions. She says, “A content scorecard shows how an asset scores against industry benchmarks or your company’s standard content performance. It marries qualitative and quantitative assessments.... [...]

Content Marketing Institute contributor Stephanie Stahl has published an article featuring b2b content marketing benchmarks, budgets, and trends for 2025. She says, “Tell me something, marketers. Are you satisfied with the state of B2B content marketing? According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025, conducted with MarketingProfs and sponsored by The MX Group. More what? Well, resources, sure. That’s a given. Also, more... [...]