Data-driven content marketing involves using analytics and metrics to guide content creation and strategy. By leveraging data, businesses can better understand their audience, optimize content performance, and make informed decisions to enhance engagement and conversion rates. Content Marketing Institute contributor Patrick Sanderson has published an article featuring 10 essential tips for data-driven content marketing. He says, “To help set you up for success, we’ve compiled 10 tips on leveraging data to sharpen your content marketing strategy. Follow these recommendations to create content... [...]

Content marketing is crucial for building brand awareness and trust, as it provides valuable information that attracts and engages customers. It also helps in driving organic traffic and improving SEO, leading to better business growth and customer loyalty. Digital Marketing Depot is hosting a webinar ‘Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automation’ on Thursday, August 15, 2024, at 1.00 pm EDT. The DMD team says, “Join Deloitte Digital and Adobe to explore the Content [R]evolution, and discover how businesses can adapt swiftly... [...]

Social media plays a crucial role in content marketing by amplifying reach and engagement through targeted sharing and real-time interaction. It enables brands to connect with audiences, foster communities, and distribute content effectively across various platforms. Cyberclick has published a new video ‘Best Tools for Content Creators to Grow Their Social Media in 2024’. The Cyberclick team says, “If you’re a content creator, don’t miss this video! We’ll recommend the best tools for each type of social media content you create, along with other tips: designing... [...]

Lead generation is the process of attracting and converting prospects into potential customers through various marketing strategies. This can involve tactics such as content marketing, social media engagement, and email campaigns to capture and nurture leads. HubSpot has published a new video ‘How Lead Management Works In 2024’. The HubSpot team says, “In this video, we’ll dive into the powerful features of HubSpot’s smart CRM, showing you how to maintain a single source of truth for your customer-facing teams. Learn how to set up... [...]

Content is about more than putting words on a website. It’s about creating experiences. Experiences are increasingly valued by consumers and employees, who crave memorable experiences that move them, educate them or simply help them quickly accomplish a task. Digital Marketing Depot is hosting a webinar ‘Embrace the Future of Content Management with a CMS Makeover’ on Thursday, August 8, 2024, at 1.00 pm EDT. The DMD team says, “Join REVOLT, Protiviti Digital and Adobe as we share strategies for exploring CMS platforms that support your customers, employees and your business... [...]

Hiring staff for a marketing agency can be challenging due to the need for a blend of creative and analytical skills, making it hard to find candidates who excel in both areas. Additionally, the fast-paced nature of the industry requires employees who can quickly adapt to new trends and technologies, further complicating the recruitment process. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Interview, Hire, and Fire Marketing Agency Staff’ featuring Karen Hite. This... [...]

Reusing old content can breathe new life into your existing materials, saving time and resources while maintaining audience engagement. By updating and repurposing previous content, you can ensure it remains relevant and continues to drive traffic and interest. Content Marketing Institute contributor Robert Rose has published an article featuring useful tips on rebooting old content. He says, “In The 4 C’s Formula: Your Building Blocks of Growth, entrepreneur coach Dan Sullivan talks about acquiring new capabilities (one of the titular 4 C’s). He writes that “a new capability creates... [...]

Increasing conversions is crucial for business growth, as it directly translates to higher revenue and a better return on investment for marketing efforts. Effective conversion strategies enhance customer engagement and satisfaction, driving sustained success and competitive advantage. HubSpot has published a new video ‘Increase Conversions Using Live Chat Software’. The HubSpot team says, “Are you ready to unlock the power of live chat for your business? Want to learn how to set up live chat with bots for free in HubSpot? In this video, we’ll... [...]

Video content marketing involves creating and sharing engaging video content to promote a brand, product, or service, aiming to increase audience engagement and conversion rates. It leverages the visual and auditory appeal of videos to convey compelling stories and messages, enhancing the overall marketing strategy. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Video Content Marketing Strategy: Balancing Quality and Quantity’ featuring A. Lee Judge. This episode... [...]

A Standard Operating Procedure (SOP) in marketing ensures consistency and efficiency in campaign execution, reducing errors and streamlining processes. It enhances team coordination and aligns efforts with strategic goals, leading to more effective marketing outcomes. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Set Up SOPs and Processes for Agency Workflows’ featuring Kris Ward. This episode covers the following: Defining Standard Operating Procedures... [...]