The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving... [...]
Archive for the 'Content Marketing Tips' Category
Content Marketing Institute has published a new video ‘Retail Media Networks Uplift Ad Growth’ featuring content marketing predictions for 2024. The CMI team says, “The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose. According to media agency GroupM, paid advertising is on pace for a 5.8% growth rate this year, defying earlier predictions of the sector’s impending collapse. While that growth is projected to slow in 2024, skyrocketing revenue from retail media networks may keep it aloft. These search advertising... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving... [...]
Creating rich content quickly is a high priority for most organizations, but executing that process comes with not-so-ideal side effects. Content Marketing Institute is hosting a webinar ‘Spark Creativity and Accelerate Content Velocity in the DAM with GenAI’ on Thursday, January 25, 2024, at 2.00 pm EST. The CMI team says, “Learn how GenAI empowers you to democratize content creation and generate content variants at lightning speed, inspiring creativity like never before. You’ll learn how AI can: Accelerate workflows at unparalleled speed Increase your content velocity... [...]
Content repurposing, also known as content recycling, is the practice of reusing existing content to expand its reach and lifespan. It involves taking a piece of content and reworking it to meet the needs of a different audience. Copyblogger’s Tim Stoddart has published an article featuring a proven content repurposing strategy. He says, “The secret to content marketing success is publishing a high quantity of high quality content. Yet publishing high quality content at scale is difficult because a prerequisite of high quality content is that it comes from real experts with real world... [...]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Understanding Your B2B Digital Doppelgänger and AI Decision Matrix’ featuring Andrew Davis. George B. Thomas says, “In particular, you’ll learn what a “Digital Doppelgänger” and “AI Decision Matrix” entail and how they can help you use AI as well as determine how and when to do so. Andrew also provides a series of practical tips for using generative AI effectively. (Note: In the spirit of the topic, the remainder of this introductory text has been generated by ChatGPT,... [...]
The content marketing market is expected to grow by 16.01% between 2023 and 2028, increasing by $654.78 million. Practical Ecommerce contributor Armando Roggio has published an article featuring five content marketing ideas for February 2024. He says, “In February 2024, content marketers can produce articles and videos about pizza, marriage, evolution, wine, and the rarest of birthdates. Content marketing is the act of curating or creating content to attract, engage, and acquire customers. What follows are five content marketing topics your business can use in February 2024. 1. Pizza Day Pizza... [...]
A content marketing strategy is a plan for creating and distributing content to attract and influence a target audience. It answers questions like who the content is for, what type of content will be created, and where it will be distributed. Search Engine Journal contributor Robert Rose has published an article featuring three pillars of content marketing strategy. He says, “Following are descriptions of the pillars and their associated activities. 1. Coordinated Communication As we established at the beginning of this book, business content is communication. So, the business must perform... [...]
Content Marketing Institute has released a new report titled ‘Content Marketing Career & Salary 2024 Outlook’. The CMI team says, “How much do content marketers make? How is AI affecting careers and compensation? What steps should marketers take to future-proof their skills? The Content Marketing Institute undertook its second annual career and salary survey this year to assess these topics and more in the state of content marketing careers. We surveyed more than 1,000 marketers, and the results reveal eye-opening insights on how AI is impacting everything from pay to specialization... [...]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Artificial Intelligence Is Impacting SEO’ featuring Chris Rodgers. George B. Thomas says, “In fact, explains SEO specialist Chris Rodgers, a lot of what AI does for SEO isn’t all that new. “With ChatGPT, all of a sudden everyone is like, ‘AI came out of nowhere, now it’s taking over SEO and we’re all going to be replaced,’ but AI has been in SEO on the Google side for a very long time,” he says. “They’ve been building those components into their... [...]