Content Marketing Institute has published a new video ‘Use AI for Doing? You Better Do the Thinking’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. A recent judgment in an Air Canada lawsuit says companies are accountable for incorrect information provided by their generative AI technologies — even if it conflicts with stated policies on other content platforms. Robert Rose says this is a pressing reminder that AI can be a helpful storytelling tool, but it’s up to you to do the strategic thinking required... [...]
Archive for the 'Content Marketing Tips' Category
The latest The SERP’s Up SEO podcast episode is titled ‘Are expert opinions in your content an SEO must?’. The SERP’s Up team says, “Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization’s... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘How will Google’s most powerful AI, Gemini, impact SEO?’. The SERP’s Up team says, “Google Gemini is here but what does it mean for SEO? How does Gemini factor into Search and what does it even mean for the evolution of AI in general? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Land’s Editor-in-Chief, Danny Goodwin, to evaluate what Gemini is and might become from an SEO point of view. Plus, The Neuron’s Pete Huang takes a look at what Gemini means for the overall evolution... [...]
Copyblogger has published the latest podcast episode ‘How to Build an Email List Without Paid Marketing’ featuring Tim Stoddart & Ethan Brooks. The Copyblogger team says, “On this week’s throwback episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you how to build an email list and grow your audience without breaking the bank.” Copyblogger [...]
The latest The SERP’s Up SEO podcast episode is titled ‘What SEO clients should you take on?’. The SERP’s Up team says, “Wait, you should NOT take on every SEO client possible? Yep. Find out when does it and when does it not make sense to take on an SEO client. How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into how to decide which SEO clients to take on. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to taking on larger versus smaller clients.... [...]
Copyblogger has published the latest podcast episode ‘How to Work Smarter with the Content You Create’ featuring Ryan Carr. The Copyblogger team says, “On this week’s throwback episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution.” Copyblogger [...]
Content Marketing Institute has published a new video ‘Privacy Sandbox: Google’s Feast or Fair Targeting Play?’. The CMI team says, “A new report from the IAB says Google’s Privacy Sandbox plans for replacing third-party cookie tracking are half-baked. Meanwhile, the U.K. Competition and Markets Authority is hinting that the Sandbox was architected to give Google an unfair advantage. No matter where the cookie chips might fall, Robert Rose urges brands to start building their first-party data approach.” Content Marketing Institute [...]
Content Marketing Institute has published a new video ‘Privacy Sandbox: Google’s Feast or Fair Targeting Play?’. The CMI team says, “The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. A new report from the IAB says Google’s Privacy Sandbox plans for replacing third-party cookie tracking are half-baked. Meanwhile, the U.K. Competition and Markets Authority is hinting that the Sandbox was architected to give Google an unfair advantage. No matter where the cookie chips might fall, Robert Rose urges brands to start building their first-party... [...]
Structured data refers to a standardized format for providing information about a web page’s content to search engines. It is a way of organizing and marking up data on a webpage in a format that search engines can easily understand and interpret. The latest The SERP’s Up SEO podcast episode is titled ‘Structured data dos and don’ts’. The SERP’s Up team says, “Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don’ts about implementing structured data markup and... [...]
Content marketing is a marketing strategy that involves creating and distributing relevant content to attract, engage, and retain an audience. Content marketing can include articles, videos, podcasts, and other media. MOZ contributor Sarah Sal has published an article on the anatomy of addictive content. She says, “In this blog post, I’ll unveil my strategies for crafting content as irresistible as a double scoop of ice cream on a hot summer day. It’ll grab your readers’ attention and lead them to conversion. Principles to write addictive content 1. Pick a fight In... [...]