The latest The SERP’s Up SEO podcast episode is titled ‘Does Google use user behavior metrics for ranking’. The SERP’s Up team says, “Does user behavior impact rankings? What has the Department of Justice’s antitrust trial involving Google uncovered about user behavior and rankings? This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEOs. SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins the show to cover the Department of Justice... [...]
Archive for the 'Content Marketing Tips' Category
Content Marketing Institute has published a new video ‘Elizabeth Banks on the Power of Authenticity’ The CMI team says, “Actor, producer, director Elizabeth Banks took to the keynote stage at Content Marketing World 2023 to chat about her career, AI, and the power of authenticity. This is a clip from her inspiring interview. Content Marketing World is the largest content marketing event on the planet. It’s one of the top marketing conferences you can attend. Fuel your content marketing for the rest of the year with the inspiring keynotes, practical sessions and insight on... [...]
Content marketing plays a pivotal role in the success of businesses across various industries. By creating and distributing valuable, relevant, and consistent content, organizations can achieve several key objectives. Practical Ecommerce contributor Armando Roggio has published an article featuring five content marketing ideas for March 2024. He says, “Content marketing in March 2024 can go beyond St. Patrick’s Day and college basketball. Instead, marketers could focus on puppies, other forms of “March Madness,” the time change, spring fitness, and do-it-yourself crafts. Content marketing... [...]
Convince & Convert has published the latest episode of the Social Pros Podcast ‘Why Sacrifice Makes Social Better’ featuring Michael Corcoran. The Convince & Convert team says, “Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time to be bold and question your choices. In this episode of Social Pros, Michael tells us how brands can pull themselves out of the “sea of... [...]
When it comes to creating and consuming B2B content, LinkedIn is the place to be. Convince & Convert has published the latest episode of the Social Pros Podcast ‘What a Top Social Media Voice on LinkedIn Thinks About B2B’ featuring Jacqueline Joyner. The Convince & Convert team says, “Joining Social Pros to share her expert insights, predictions and expertise is Jacqueline Joyner. She explains why there’s no secret sauce for social and why she champions experimentation, gut feeling and demonstrating value. Don’t get her wrong though – there are some best practices... [...]
Content Marketing Institute has published a new video ‘Make Post-Cookie Life Sweeter for Your Brand’ The CMI team says, “Google is finally making good on its promise to toss out third-party cookies, leaving marketers scrambling to find alternative ways to track consumer behaviors. Instead of crying over spilled milk, Robert Rose recommends building tantalizing experiences that compel your audience to willingly provide valuable insights. ” https://www.youtube.com/watch?v=hNaHpm0HtJY Content Marketing Institute [...]
Semrush contributor Evgenia Verbitskaya has published an article featuring nine hottest content marketing trends for 2024. She says, “With the explosion of AI technology over the last two years, the need for the human touch has never been greater. Using the experts’ advice from our 2024 AI Content Marketing Report, here are nine trends to use when creating your content marketing strategy for 2024. Trend #1: AI Should Be Used by Humans for Humans 2023 brought an explosion of new AI technology with the promise of making marketing easier. Companies that thought AI tools were only for saving... [...]
Content Marketing Institute has published a new video ‘CMO: A Role in Bloom? | What’s New?’ The CMI team says, “Does a CMO role by any other name spell “obsolete” for marketing execs? UPS and Etsy are retiring the CMO title and reorganizing marketing responsibilities under other Chief monikers. Yet, LinkedIn finds that 20% of the fastest-growing roles sit squarely in the sales, marketing, and communications department. One interpretation may be that boards don’t see marketers as C-suite material. But Robert Rose offers another theory: They recognize that marketing... [...]
Content Marketing Institute has published a new video ‘Do Better Prompts Translate to Better Outcomes? | What’s New?’ The CMI team says, “So what do you think? Have your efforts to “code” better prompts enhanced the quality and value of your content? Let us know in the comments. AI prompts are the hot topic among marketers, with content teams eager to sharpen their prompt engineering skills and thought leaders looking to share – and monetize – their advanced techniques. Yet, Robert Rose argues that learning to prompt generative AI tools like a pro is unlikely to... [...]
Attention metrics are data points that model how consumers pay attention to media placements and creative. They can range from loose proxies like viewability to exact measures like eye-tracking. Content Marketing Institute has published a new video ‘Attention Metrics Get a Glow-Up | What’s New?’. The CMI team says, “What’s new in content marketing that you need to lead from Content Marketing Institute’s Robert Rose. Attention metrics are hot again, thanks to advances in biometrics, direct feedback channels, and AI tech capabilities. These highly accessible data signals... [...]