Convince & Convert has published the latest episode of the Social Pros Podcast ‘Why Brands Need to Think Like a Creator’ featuring Eric Gray. Loren Baker says, “Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Start Believing in Engagement and Connection First When you believe in the power of engagement and connection, there are tremendous opportunities for success on social. That’s why Maverick Content Studio founder Eric... [...]

This is a reminder for the CMI webinar to be held on January 25, 2023.  Creating rich content quickly is a high priority for most organizations, but executing that process comes with not-so-ideal side effects. Content Marketing Institute is hosting a webinar ‘Spark Creativity and Accelerate Content Velocity in the DAM with GenAI’ on Thursday, January 25, 2024, at 2.00 pm EST. The CMI team says, “Learn how GenAI empowers you to democratize content creation and generate content variants at lightning speed, inspiring creativity like never before. You’ll learn how AI can: Accelerate... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Deep Dive Into Consumer Patience and Time to Win’ featuring Jay Baer. George B. Thomas says, “Episode guest Jay Baer delves into “Consumer Patience” and “Time to Win,” detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy. Baer and Marketing Smarts podcast host George B. Thomas also bust common myths and share practical tips... [...]

Content repurposing, also known as content recycling, is the practice of reusing existing content to expand its reach and lifespan. It involves adapting content to use it for different formats or platforms. Copyblogger’s Tim Stoddart has published an article featuring a content repurposing strategy. He says, “The secret to content marketing success is publishing a high quantity of high quality content. Yet publishing high quality content at scale is difficult because a prerequisite of high quality content is that it comes from real experts with real world experience. However, real... [...]

Employee-generated content (EGC) is content created and shared by a company’s employees. It can help showcase a company’s culture and values, or highlight employee achievements and successes. It can also encourage engagement and participation. MOZ contributor Guillaume Deschamps has published an article on maximizing brand visibility with employee-generated content. He says, “Think about the last time you interacted with a post on social media. Chances are, you’re more likely to engage with content from a friend or connection than a brand. This behavior is typical, as highlighted... [...]

Just released: the Content Strategy Action Plan, your hour-by-hour roadmap to crafting compelling content that sells. This includes PLR; you can start selling right away. Here’s what’s included: Module 1: High Quality E-book; An Hour by Hour Action Guide to Create Content That Sells Module 2: ChatGPT Prompt Guide; start to finish prompt guide for creating your next e-book, free report, course content. Module 3: MindMap; get a 30,000 seat view of the whole process. Module 4: Done For You Sales Page and Thank You Page Content Module 5: Done for Your Lead Magnet and Opt-In Page Content Module... [...]

Personalized content marketing is a branding and marketing strategy that uses data to create unique, targeted experiences for customers. This can include tailoring webpages, emails, and other content to match a user’s preferences, behaviors, and characteristics. Digital Marketing Depot has published a new white paper titled ‘Less searching for assets. More personalized content.’. The DMD team says, “Take a look at Less Searching For Assets, More Personalized Content and learn how a centralized DAM like Adobe Experience Manager Assets can help your organization build a... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Does SEO’s reputation linger?’. The SERP’s Up team says, “Why do some people think SEO is snake oil and whose fault is it that they do? Should you even care about SEO’s good name (Spoiler alert: Yes)? How can you help improve SEO’s reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry and change the narrative. Founder of Zyppy SEO, Cyrus Shepard, joins the show to help evaluate if maybe... [...]

In a world inundated with information, the ability to produce content that is not only informative but also engaging and relevant has become a cornerstone of effective communication. Content Marketing Institute contributor Andi Robinson has published an article featuring useful strategies to to bring personality to your content and personas. She says, “Developing content requires you to think about the audience. You likely create customer personas around the demographic data. But have you considered the personality of your audience? Knowing your audience’s personality traits can help you... [...]

Content Marketing Institute has published a new video ‘Big Marketing Moves: What Happened, What’s Next?’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. In 2023, marketers adapted to an AI explosion, Twitter’s implosion, and a thousand Web3 dreams that failed to take off. But what game-changers might 2024 bring to the table? Robert Rose shares his thoughts on why branding, social media, and innovation will retake the spotlight in the upcoming year. ” https://www.youtube.com/watch?v=4fXVljxwHu8 Content... [...]