An effective CRM helps you manage your communications with the customers in an effective manner. Apart from just managing contacts you can also utilize CRM for other benefits. HubSpot writer Abigael Donahue has shared seven ways you can get more out of your CRM. Donahue says, “With the seven ideas below, learn how you can maximize the use of your CRM as a time-saving, team-building, motivational system. 1) Jumpstart your day with a virtual to-do list. A CRM allows you to manage your time and streamline your day. Sales reps are busy people: Prospects to call, meetings to book, and deals... [...]

Customer retention is a key in today’s competitive marketing environment. Providing offers and services that appeal the customers is a task that needs your attention. Business.com writer Larry Alton has shared five ways that can help you keep your customers coming back. Alton says, “There are hundreds of ways to generate repeat business, but if you’re looking for quick, simple and effective, the following five strategies will serve you well. 1. Start a loyalty program One of the classic ways to encourage repeat business is to start a loyalty program. You can get as complex as... [...]

Chatbots help marketers establish and stay in contact with their customers. Many of them are using the chatbots for customer engagement. Business.com writer Abhimanyu Godara has shared some tips on advantages of using Chatbots for connecting with customers. Abhimanyu says, “Chatbots can scale and present an avenue to have personalized conversations with users and customers in a way that hasn’t been possible in the past. They’re automated, they preserve the personality you give them, and they do several functions that are otherwise time-consuming and tiresome. Large enterprises, small... [...]

Mobile is everywhere and everything is mobile now. If you want to achieve success online, the top thing to do is satisfy your customers. The Think with Google team has shared three tips to improve consumer experiences on mobile. Here are some of the statistics mentioned: 89% people are likely to recommend your brand after a positive experience When people are negative about a brand experience, they are 62% less likely to make a purchase 53% people will leave mobile sites that takes time to load. The Google team says, “Digital user experiences are more important than ever. Whether it’s... [...]

Connecting with the clients is a priority for almost all the marketers. In today’s era, offering a great customer experience is the goal of every brand where communication helps. That is why marketers build website that communicate with the visitors well. Forrester’s Kate Leggett has share two ways marketers can use to build an emotional connection with the clients. They are ‘field service’ and ‘visual engagement’. Advising marketers to focus on visual connections, Leggett says, “as in an increasingly digital world virtual connections becomes more valuable.... [...]

A good CRM software helps marketers maintain better client relationship, improve ability to cross-sell, increase team collaboration, improve efficiency to serve clients and more. Choosing a CRM is a challenge for most marketers since there are several provides who claim their system as ‘best’. HubSpot’s Padraig O’Connor has listed eleven mistakes that people make while choosing a CRM. O’Connor says, “We asked leading sales and marketers to tell us the most common mistakes of evaluating CRM software — so you don’t make the same ones. 1) Unwillingness to... [...]

Communication is very important in marketing. An effective marketer will communicate in a way so that the prospects and clients feel important, respected and satisfied. Many a times, we hurt our clients by asking some inappropriate questions. The question could be to get some information about the client or something else. But sometimes it hurts the clients. HubSpot columnist Deb Calvert has shared an article sharing tips on how to communicate with your clients. Calvert says, “Your time is valuable. Every precious minute you spend with a prospect who will never be a viable buyer is a minute... [...]

Communication is the backbone of any organization and it plays very important role in connecting the company with customers. In today’s era, offering a great customer experience is the goal of every brand where communication helps. Entrepreneur contributor Mike Taylor has posted an article offering four ways to enhancing communication with the customers. On establishing the first impression, Taylor says, “We’ve all heard that first impressions are everything, and business is no different. In fact, first impressions are even more important for businesses because prospects can easily... [...]

Comcast Business is hosting a webinar on ‘Unlock the Power of Customer Data’ on Wednesday, June 28 at 1.00 pm EDT. This webinar attendees will learn what is the he importance of a customer relationship management (CRM) system for your business and more. Webinar speakers Gene Marks, Owner, Marks Group PC Norman Guadagno, SVP of Marketing at Carbonite Comcast team says, “In this second of a four-part How-to Digital Series organized by Entrepreneur and Comcast Business, our expert panel will discuss the latest tools, technologies and best practices for collecting and then... [...]

Kissmetrics is hosting a webinar on ‘Sell More Churn Less: Learn the power of analytics-based customer engagement’ on Thursday, May 25 at 10.00 am PT. This webinar will help marketers explore current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business. The Kissmetrics team says, “You will learn how to define the right behavioral triggers for your business and use them to increase conversions and retention, and decrease churn. Find out why collecting an email address on entrance or exit can lead to more net customers through smart behavioral... [...]