Customer generation and retention is the ultimate thing that we need to do to survive in any business. Today customer relationship management is seen as the most challenging tasks. Entrepreneur contributor Katie Lundin has shared five common reasons why businesses lose customers. Knowing these reasons might help you retain your own. Lundin says, “Here are five common reasons why customers leave small businesses … and effective tips you can use to start turning the tide. 1. You’re guilty of poor customer service experience. Few things can sour a customer experience more quickly... [...]
Archive for the 'Customer Relationship Management' Category
Econsultancy is hosting the ‘Customer Experience Management’ webinar for marketers on Wednesday, April 25. The Econsultancy team says, “Econsultancy’s Trends Webinar for April 2018 looks at the latest trends, data and best practice within customer experience Management. This insight comes from Econsultancy’s own research and recent report on Customer Experience Management along with collated third-party data and statistics. Key Points covered in this webinar: What is customer experience management (CXM)? Survey findings: How many businesses have a CXM strategy? Impact... [...]
Gaining and nurturing the customer trust is the ultimate success formula for any brand. It requires persistent efforts to keep the customers happy. Entrepreneur contributor Scott Oldford has shared five strategies that can help brands keep their customers satisfied. Oldford says, “Social proof marketing provides you a platform to speak to people you do not know yet. From there, you can build their trust, but until you capture their attention you have nothing to work with. So, how do you do this? It begins with these five types of social proof marketing you need to start using now. 1. Customer... [...]
Gaining customer trust is the most important part of building your brand. Several marketers apply different tactics for this and sometimes such tactics are bad practices. Entrepreneur contributor Sanjay Castelino has shared three strategies to help marketers build customer trust. Castelino says, “When do marketers cross the line? And when do potential customers stop appreciating the offers and start feeling a little uneasy about them? Here are a few recommendations for using the data you capture in a way that can help boost trust among customers and prospects. Use your data to add value to... [...]
HubSpot has published a video on ‘How The Internet of Things (IoT) Is Changing Customer Relationships. The Internet of Things (IoT) is a network of internet-connected devices that collect and share data. And it isn’t just some flashy piece of new technology. It’s transforming the way customers shop, buy, and interact with companies. For your convenience we have embedded the video here. [...]
Econsultancy is hosting the ‘Customer Experience Management’ webinar for marketers on Wednesday, April 25. The Econsultancy team says, “Econsultancy’s Trends Webinar for April 2018 looks at the latest trends, data and best practice within customer experience Management. This insight comes from Econsultancy’s own research and recent report on Customer Experience Management along with collated third-party data and statistics. Key Points covered in this webinar: What is customer experience management (CXM)? Survey findings: How many businesses have a CXM strategy? Impact... [...]
Retaining your e-commerce clients is very important to keep your business growing. It is also important to enhance your presence in the market since they are the key drivers in getting new customers. WordStream team has offered five marketing strategies that can help you retain more customers. The WordStream team says, “Consumers always remember an exceptionally positive experience. They also never forget a bad one. Having a great customer experience at all stages of the funnel is non-negotiable. In fact, according to Defaqto Research, 55% of consumers would pay more for a better customer... [...]
Customer satisfaction is the criteria all brands want to achieve and prosper. Handling customers is a tactic that can be learnt only with the experience. HubSpot columnist Dan Tyre has shared four ways to handle customers in the right manner and keep them happy. Tyre says, “You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into aggressive questioning. This is the biggest deal in your pipeline, you’ve been forecasting it for nine months, and, suddenly, it’s being threatened. Maybe this CEO asks why your... [...]
Customers remain at the center of the business loop. They are the ultimate drivers of any brand and play the pivotal role in its success. Hubspot has highlighted a research that states that if any business wants to grow, it must focus on customer success. The company has also shared three steps to help customers become successful. Michael Redbord says, “So, now that we’re all on the same page about the importance of customers’ success to growing your business, how do you actually do it? How do you help your customers help your business succeed? This blog post is by no means exhaustive,... [...]
If you want your business to succeed, treat your customers well. And for treating them well, you need to make sure that they are being understood. Forbes contributor Cheryl Conner has published an article to help marketers discover what the customers want. Conner says, “The best public relations, of course, is communication that speaks poignantly to your customers’ needs. This was a big focus of my discussion last month with marketing strategist Jay Abraham. But interestingly, he notes, in discussions with consulting clients about what they want, the majority become tongue-tied. These... [...]