Customer service is at the core of growing your business and social media is the best way to get customer feedback on your products and services. HubSpot columnist Sophia Bernazzani has shared seven ways to use social media customer feedback. Bernazzani says, “Social media is a meaningful channel through which to collect valuable customer feedback. With billions of people around the world already engaged in these social media communities, you should create profiles and provide customer support from your brand for those valuable customers who want an easier, faster way to get in touch with... [...]

HubSpot columnist Sophia Bernazzani has published an infographic that teaches eleven ways to have a meaningful conversation with your clients. Bernazzani says, “Over the course of an average day, you might hop on a phone call with a ton of different customers. But whether it’s your first call of the day or your 20th, it’s important that you’re on your game when you’re chatting with them. If you’re troubleshooting, communicating an outage, or talking out big-picture strategy, they’ll want your undivided attention — not to mention your best ideas. Customers... [...]

Customer is the king and you need to stay connected with him. With social media platforms this task has become quite easy nowadays. Still knowing the latest tactics adopted by fellow marketers can help you improve your communication with them. Entrepreneur contributor Ajeet Singh has shared four ways to help marketers get connected with more customers online. Singh says, “When it comes to advertising on Social media platform, there are quite a lot of intricacies involved, and before any business can get the best out of it, they have to unravel the secret behind it. There are several ways... [...]

Content marketing is popular among the marketers and still growing fast. It helps you stay in touch with your clients and persuade them to take an action using different forms of the content. CMI columinst Marcia Riefer Johnston has published an article guiding marketers to use content marketing to get and retain customers. Marcia says, “Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel) below. I’m... [...]

Maintaining communication and relationship with your prospects and customers is one of the key requirements of your business.  Econsultancy columnist Jeff Rajeck has shared six tips to help marketers improve their return on relationships. An adopting a customer-centric culture, Rajeck says, “For a start, companies have to get serious about becoming customer-centric. This means that everyone on the team must get customer experience (CX) training including sales, operations, managers, executives, developers, accountants, marketers, and of course your front line customer success team. Next,... [...]

Kissmetrics is hosting a webinar on ‘Get on the bus with your prospects and join their journey to become your customers’ on Thursday, October 19 at 10.00 am PT. The Kissmetrics team says, “Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition. In this webinar, you’ll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages... [...]

Kissmetrics is hosting a webinar on ‘Get on the bus with your prospects and join their journey to become your customers’ on Thursday, October 19 at 10.00 pm PT. The Kissmetrics team says, “Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition. In this webinar, you’ll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages... [...]

Kissmetrics is hosting a webinar on ‘Get on the bus with your prospects and join their journey to become your customers’ on Thursday, October 19 at 10.00 pm PT. The Kissmetrics team says, “Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition. In this webinar, you’ll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages... [...]

According to Forbes, the CRM is going to be a $40 billion industry by the end of 2017. A CRM is a critical factor in any organization as it plays a role of bridge between the company and its customers. Managing a CRM in an effective manner is a challenge but with the right use of data available brands can achieve better results. Entrepreneur contributor Jonathan Herrick has published an article focusing on the four CRM data usage mistakes that brands make. On ‘capturing the wrong data’, Herrick says, “If your customer profile seems incomplete, you might not be capturing actionable... [...]

HubSpot has published a guide to customer loyalty. Customer royalty stands for a customer’s willingness to buy from a particular brand or to stay connected with it. Loyal customers are the real asset of an organization who play a pivotal role in the organizational growth. In this HubSpot guide Sophia Bernazzani has talked about the seven important customer loyalty programs that work. Bernazzani says, “A customer loyalty program is a rewardsprogram offered by a company to customers who frequently make purchases. Aloyalty program may give a customer free merchandise, rewards, coupons,... [...]