Customer satisfaction is the key to growing your brand and keep your sales going. Today you can keep in touch with the customers in a variety of ways keeping them updated with your products and offers. Marketing Land contributor Jay Baer has shared five strategies to keep your customers happy by connecting with them on social media. Baer says, “Unlike other channels, if a customer doesn’t get a reply on Twitter or Facebook, not only does it disappoint that customer, but others also see that you didn’t respond, which looks like apathy for customer concerns. In fact, according to our findings,... [...]

Listening to your customers, making customer service a priority, rewarding your customers and offering conveniences are some of the ways to keep your customers happy and coming back to you. Testimonials from customers are the best way you let people know how good you are at service. Entrepreneur columnist Sona Jepsen has shared four strategies to develop customer loyalty. Jepsen says, “For entrepreneurs and startups in both the B2B and B2C sectors, gaining this differentiation poses an early challenge. Even though some startups try to overcome this challenge through satisfaction stats, customers... [...]

You need to keep your customers happy if you want to grow your business. But you don’t always get the customers who feel satisfied easily. You must have had tough times handling some customers having unrealistic expectations. Inc. columnist Justin Gray has shared three ways to tackle with such customers with unrealistic expectations. Gray says, “By designing your agency’s solutions where the customer actually stands–we call this a maturity curve–you can provide a service that goes deeper than superficial one-time engagements with limited results. It’s not about... [...]

Customer engagement and retention is required to grow and maintain the brand reputation. It is your customer who is the best advocate of your products and services. To help marketers enhance their customer engagement, Forbes contributor Micah Solomon has shared ten secrets of customer engagement. Solomon says, “Customer engagement is a result of superior customer service and a well-designed customer experience. To make the concept trickier, though, not every aspect of customer service and customer experience design and execution affect engagement equally. Here are ten places where you have... [...]

Customer service is at the core of growing your business and social media is the best way to get customer feedback on your products and services. HubSpot columnist Sophia Bernazzani has shared seven ways to use social media customer feedback. Bernazzani says, “Social media is a meaningful channel through which to collect valuable customer feedback. With billions of people around the world already engaged in these social media communities, you should create profiles and provide customer support from your brand for those valuable customers who want an easier, faster way to get in touch with... [...]

HubSpot columnist Sophia Bernazzani has published an infographic that teaches eleven ways to have a meaningful conversation with your clients. Bernazzani says, “Over the course of an average day, you might hop on a phone call with a ton of different customers. But whether it’s your first call of the day or your 20th, it’s important that you’re on your game when you’re chatting with them. If you’re troubleshooting, communicating an outage, or talking out big-picture strategy, they’ll want your undivided attention — not to mention your best ideas. Customers... [...]

Customer is the king and you need to stay connected with him. With social media platforms this task has become quite easy nowadays. Still knowing the latest tactics adopted by fellow marketers can help you improve your communication with them. Entrepreneur contributor Ajeet Singh has shared four ways to help marketers get connected with more customers online. Singh says, “When it comes to advertising on Social media platform, there are quite a lot of intricacies involved, and before any business can get the best out of it, they have to unravel the secret behind it. There are several ways... [...]

Content marketing is popular among the marketers and still growing fast. It helps you stay in touch with your clients and persuade them to take an action using different forms of the content. CMI columinst Marcia Riefer Johnston has published an article guiding marketers to use content marketing to get and retain customers. Marcia says, “Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel) below. I’m... [...]

Maintaining communication and relationship with your prospects and customers is one of the key requirements of your business.  Econsultancy columnist Jeff Rajeck has shared six tips to help marketers improve their return on relationships. An adopting a customer-centric culture, Rajeck says, “For a start, companies have to get serious about becoming customer-centric. This means that everyone on the team must get customer experience (CX) training including sales, operations, managers, executives, developers, accountants, marketers, and of course your front line customer success team. Next,... [...]

Kissmetrics is hosting a webinar on ‘Get on the bus with your prospects and join their journey to become your customers’ on Thursday, October 19 at 10.00 am PT. The Kissmetrics team says, “Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition. In this webinar, you’ll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages... [...]