Global Digital Skills are essential for navigating today’s tech-driven world, enabling individuals to work effectively in digital environments. These skills bridge gaps in the global workforce, fostering innovation, economic growth, and improved employability across industries. Digital Marketing Institute has published ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’. Clodagh O’Brien says, “The way companies operate and how people work is undergoing significant change in 2024. Of course, change has always been a factor in the workplace,... [...]

Digital marketing helps small businesses reach a broader audience at a lower cost through targeted online strategies. It enables them to compete with larger companies by leveraging social media, SEO, and email marketing effectively. HubSpot has published a new guide titled ‘Digital Marketing For Small Business’. The HubSpot team says, “This in-depth guide includes: SEO basics and an audit you can run on your site A buyer persona template to help you target the right audience Resources to help you conduct competitive analysis A step-by-step guide to get started with text message... [...]

This is a reminder for the Adweek webinar to be held on October 17, 2024. Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The Adweek team says, “Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong... [...]

This is a reminder for the Adweek webinar to be held on October 16, 2024. Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term success. Adweek is hosting a webinar ‘Grow Audiences With Actions, Not Attributes’ on Wednesday, October 16, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices for building audiences based on actions, such as where... [...]

This is a reminder for the Adweek webinar to be held on October 15, 2024.  With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to unlock optimal performance by creating the right connection between your creative, media, and data, with leaders from Clinch and Tombras. You’ll find out: Why... [...]

Planning your digital marketing in 2024 requires a strategic approach, blending data analytics, audience insights, and multi-channel integration. It’s essential to align objectives with the right tools and platforms to effectively reach and engage your target market. Digital Marketing Depot has published ‘Clean Room Guide: 12 Essential Strategies for Marketers’. The DMD team says, “Data clean rooms help marketers access rich data sets and collaborate in ways that protect consumer privacy and drive business growth. So which strategies should you start with? Read this clean... [...]

In 2024, SEO and digital marketing focus on user-centric content, driven by AI tools that optimize search algorithms for enhanced relevance and personalization. Marketers leverage voice search, video content, and data analytics to stay competitive in an evolving digital landscape. MOZ contributor Jo Cameron has published an article featuring the best SEO and digital marketing podcasts in 2024. She says, “Here are the very best podcasts in SEO and digital marketing. Podcasts that have heart and tell stories of SEO and the people in the industry. They keep you informed when you’re working... [...]

Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The Adweek team says, “Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong identity and data, can help marketers create seamless, 1:1 personalized... [...]

Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term success. Adweek is hosting a webinar ‘Grow Audiences With Actions, Not Attributes’ on Wednesday, October 16, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices for building audiences based on actions, such as where they spend their time and money—rather than attributes—from leaders... [...]

With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to unlock optimal performance by creating the right connection between your creative, media, and data, with leaders from Clinch and Tombras. You’ll find out: Why building a learning agenda is a critical step to ensuring campaign success How... [...]