The digital marketing landscape is the collection of tools, channels, and strategies that businesses use to sell products and services online. Digital Marketing Institute has published ‘The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date’ to help marketers in the constantly changing digital marketing landscape. Emmy Prunty says, “Ultimately the pace of digital marketing can be unforgiving, so be prepared to pivot and adapt if circumstances change, but use your strategy as a blueprint you can return to for guidance. Now you’ve got to grips with... [...]

A marketing technique is anything you do to bring in new business or increase your firm’s visibility and reputation. The four Ps, i.e. product, price, place, and promotion are at the core of a marketing strategy. HubSpot contributor Clifford Chi has published an article featuring useful marketing techniques to try in 2023. He says, “Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics. Of course, marketing a brand online has become much more nuanced and complex, with many... [...]

Digital marketing, also known as online marketing, is the use of digital channels to promote products and services to consumers. Forbes has published ‘Digital Marketing In 2023: The Ultimate Guide’. Janette Novak and Nikita Tambe say, “Traditional marketing channels like broadcast television, radio and newspapers are still intact but are no longer dominated with the massive audiences they commanded in their heyday. To be a successful marketer, you need to focus where your audience is and market accordingly and nowadays, people are on the internet. According to Statista, there... [...]

HubSpot has published a new guide ‘Digital Marketing For Small Business’. This in-depth guide includes: SEO basics and an audit you can run on your site A buyer persona template to help you target the right audience Resources to help you conduct competitive analysis A step-by-step guide to get started with text message marketing Effective uses for email marketing that resonate with audiences Paid search ad tactics you’ll be bookmarking And so much more! Digital Marketing For Small Business HubSpot  [...]

Marketing performance can improve with your experience. This experience adds a set of skills that help you make your marketing irresistible. Ahrefs contributor Mateusz Makosiewicz has published an article featuring eight key digital marketing skills based on his 15 years in the industry. He says, “For the past 15 years, I’ve been in various digital marketing roles, from specialist to management, working both on software and hardware products. And I’ve learned that this career favors people who can do eight things exceptionally well. If you’re thinking about a career in digital marketing... [...]

Neil Patel has published a new video ‘The Power of AI: Discovering Its True Capabilities’ explaining how AI can help improve marketing. He says, “I haven’t really seen any one large company, I’m talking about multi-billion dollar companies where they’re like, “We make all our money “from Facebook ads, or just Google ads, or SEO so most aren’t really worried about a moat, or search, it’s omnichannel.” https://www.youtube.com/watch?v=lA55yrabOSQ Neil Patel’s Blog  [...]

A strong strategy can help you change the marketing game. Innovative marketing strategies can help you move closer to your target audiences. Neil Patel has published a new video ‘How to Build a Strong Personal Brand in Business’ sharing useful insights on building a strong personal brand. He says, “The majority of the people with big brands that make a killing make it because they’re a celebrity and they’re getting paid for movies or sports or music, as well as sponsorships, like going into TV commercials. It’s usually not from business.” Neil Patel’s... [...]

AI is changing the face of marketing. It gives an edge to your marketing campaigns and improves sales opportunities. Neil Patel has published a new video ‘The Power of AI: Discovering Its True Capabilities’ explaining how AI can change businesses. He says, “I haven’t really seen any one large company, I’m talking about multi-billion dollar companies where they’re like, “We make all our money “from Facebook ads, or just Google ads, or SEO so most aren’t really worried about a moat, or search, it’s omnichannel.” Neil Patel’s... [...]

Neil Patel has published a new video ‘How to Build a Strong Personal Brand in Business’ sharing useful tips on building a business. He says, “The majority of the people with big brands that make a killing make it because they’re a celebrity and they’re getting paid for movies or sports or music, as well as sponsorships, like going into TV commercials. It’s usually not from business.” Neil Patel’s Blog  [...]

AI is changing the face of marketing. It gives an edge to your marketing campaigns and improves sales opportunities. Neil Patel has published a new video ‘Revolutionizing Marketing with AI: The Future is Here’ featuring useful tips to grow business. He says, “Artificial intelligence (AI) is revolutionizing the way marketers approach their work. With the ability to analyze vast amounts of data and generate insights, AI can help companies create more targeted and effective marketing campaigns. This technology is rapidly transforming the field of marketing, and the future of this... [...]