Understanding psychology in marketing is crucial for influencing consumer behavior and creating compelling, persuasive campaigns. It helps marketers craft messages that resonate on an emotional level, driving engagement and building brand loyalty. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Psychological Trick Every Marketer Needs To Master Communication’. The video covers the following: Complex discussions consist of practical and emotional dialogues. Summary:... [...]

Effective marketing strategies are crucial for targeting the right audience, ensuring that products and services meet customer needs, and driving business growth and profitability. They also help businesses differentiate themselves from competitors, build brand loyalty, and adapt to changing market conditions. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Top 5 Marketing Strategies Of 2024 To 10X Business Growth’. The video covers the following: Ranking marketing channels... [...]

2024 digital marketing is a dance with data. With the decline of third-party cookies, building strong first-party data strategies and leveraging AI for insights will be key. Authenticity reigns supreme, with user-generated content (UGC) playing a starring role in building trust with audiences. Marketers must be adaptable, embracing new platforms and technologies to stay ahead of the ever-evolving digital landscape. Forbes Small Business Writer Kimberlee Leonard has published ‘2024 Digital Marketing Strategy Guide’. This guide covers the following: What Is a Digital Marketing Strategy? Why... [...]

HubSpot has published ‘The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence’ featuring a successful marketing strategy for your business to seize growth opportunities and boost revenue. Flori Needle says, “If you run a small business, I get that you may not know how to jumpstart your strategy. Thankfully, this digital marketing strategy template will help you get there with its actionable tips and templates to set you up for success. And did I mention that it’s free? Now, back to the topic at hand: are you confused about the difference between... [...]

A digital media mix is a combination of communication channels that a company uses to promote its brand message and meet its marketing goals. Search Engine Journal contributor Josh McCoy has published an article featuring four tips for planning your digital media mix. He says, “Audiences vary so much between industries, products, and service types. Where one audience may typically have a very short journey, your efforts can be better focused on the action phase with SEO or PPC. Essentially, be there when they are looking for a first-touch conversion. Awareness should be a critical component... [...]

Ahrefs has published a new video ‘The New York Times’ $100M Side Business’. In this video, you’ll learn about the side business that helped the New York Times grow its revenue while the rest of print media fell. https://www.youtube.com/watch?v=rjvIph3Sx4c Ahrefs  [...]

Digital marketing is important for businesses because it can help them reach their target audience, increase sales, and grow revenue. It’s also adaptable and flexible, making it a good option for businesses that need to quickly respond to changes in the marketplace. Digital Marketing Institute contributor Emma Prunty has published an article featuring five digital marketing trends for 2024. She says, “In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our global experts at the Digital Marketing Institute: In social... [...]

Ahrefs has published a new video ‘These Toxic Habits are Silently Destroying Digital Marketers’. In this video, you’ll learn about bad habits digital marketers build that can have a significant impact on their work and careers. https://www.youtube.com/watch?v=jx8NUpy5R6s Ahrefs  [...]

Ahrefs has published a new video ‘These Toxic Habits are Silently Destroying Digital Marketers. In this video, you’ll learn about bad habits digital marketers build that can have a significant impact on their work and careers. https://www.youtube.com/watch?v=jx8NUpy5R6s Ahrefs  [...]

Digital Marketing Institute has published ‘The DMI Guide to Digital Marketing for Small Business’. Will Francis says, “This ChatGPT Prompt Guide will help you develop the key stages of your digital marketing plan or strategy: Set objectives Define audience personas Set channel strategy Create content pillars Generate content ideas Determine paid media Develop the execution roadmap Remember! The more guidance you give ChatGPT, the more likely it will deliver the results you want and the more useful a tool it will be in your digital marketing.” The DMI Guide to Digital... [...]