HubSpot has released a free ebook titled “The 30 Greatest Lead Generation Tips, Tricks & Ideas”. The HubSpot team says, “Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. That’s why we’ve compiled the 30 greatest lead generation lessons in this brand new guide, so you can get a great head start into the new year. Download these 30 tips to learn: What makes the best lead-generating content What drives killer landing page performance How to create... [...]

Econsultancy has released a report titled “Quarterly Digital Intelligence Briefing: Digital Trends for 2013”. Econsultancy’s eighth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, highlights some key digital trends for 2013, outlining the challenges and opportunities which organisations are (or should be) paying close attention to. The report is based on a survey of around 700 business respondents, mainly from Europe and North America. The following sections are featured in the report: The year of content – creating, optimising and marketing... [...]

HubSpot has released a free ebook titled “Learning SEO from the Experts”. The HubSpot team says, “Search engines have become a core resource for individuals looking for a business, product, or service. This transition to online search has, over the years, reduced the need for traditional search methods, such as yellow pages and newspapers. And since the consumer searching landscape has changed, the way your business gets found must change. Whether you’ve already invested in an SEO strategy or are just getting started, this guide will help you gain a stronger understanding... [...]

StrongMail has released a white paper titled “Put the Action in Transactional Email”. The StrongMail team says, “The opportunity for transactional email and other types of triggered messages is huge. These highly relevant, desired and expected messages offer the highest open and click-through rates of any type of email. Their unique ability to get past spam filters and be opened by active, in-market customers makes them an ideal conduit for dynamic cross- and up-sell offers. Transforming your service-based messages into branded revenue opportunities that meet CAN-SPAM is easier... [...]

Silverpop has released the ‘4 Common Digital Dilemmas and Ways to Solve Them’ guide. The Silverpop team says, “In the search for increased engagement and revenue, a handful of challenges surface repeatedly. Finding the right balance of technology and human understanding to overcome these challenges can be tough. Download our white paper and get ideas from in-the-field experts on how to solve common four digital marketing dilemmas, including: Combining robust confirmation pages with triggered emails Building a targeted reactivation campaign Reaching out immediately with your newsletter Creating... [...]

HubSpot has released the ‘Social Media Publishing Schedule’ template. The HubSpot team says, “With so many different social networks to manage, don’t you wish there was an easier way to plan which content, offers, and other updates to share on each account… and when? Our customizable Social Media Publishing Schedule will allow you to organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing. This easy-to-use Excel template helps you plan your updates, breaking down how to... [...]

ExactTarget has released an ebook titled “The Key to Successful Cross-Channel Marketing”. The ExactTarget team says, “Consumers today have a myriad of options when it comes to interacting with your brand across channels. Are you taking advantage of the right technology to make your cross-channel programs successful? In this commissioned study conducted by Forrester Consulting on behalf of ExactTarget, The Key to Successful Cross-Channel Marketing, you’ll discover the everyday practices of today’s most advanced cross-channel marketers, including how to: Adopt an integrated... [...]

HubSpot has released a free guide ‘How to Engage Fans on Facebook’. The HubSpot team says, “The key to engaging fans on Facebook is simpler than you’d think. Think back to the last social gathering, party, or dinner you were at. Who were people talking to the most? Why were people so engaged with that particular person? The people who are the most engaging are usually one of the following: The most interesting The most attractive The most engaged themselves Voila! You now know everything you need to know about increasing the engagement between your customers and your brand... [...]

Marketo has released the ‘Beyond B2B Email Marketing’ guide. Marketo team says, “Email is still the king of outbound marketing – and a channel B2B marketers can’t afford to ignore. Find out how to get even more out of your email strategies by incorporating automation into your marketing mix. This guide is broken into sections: Why email still works When email doesn’t work 5 ways an outdated email platform can hold you back How your email marketing systems should be integrated into other marketing & sales platforms How marketing automation works with email... [...]

HubSpot has released the ‘Website Redesign Planning & Progress Kit’. The HubSpot team says, “Want to redesign your website? A redesign can be a huge success – or it could fail miserably. The best way to ensure success is toplan your exact route of attack. If you haven’t thought about your goals, strategized the desired success, or even considered why you’re doing a redesign, you could find yourself in a tussle. That’s why we’re offering a complete strategy guide on planning your website redesign, paired with a complementary progress worksheet to... [...]