HubSpot has released an ebook titled “21 Social Media Updates & Advancements to Inspire Your 2013 Strategy”. HubSpot team says, “2012 has been a year of change in social media. Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it’s time to integrate these updates swiftly into your marketing strategy. With 2013 only days away, take this time to learn about these updates and start the year off fresh. We’d like to help... [...]

SEO Braintrust has released a free report titled “Penalty Evaluation and Recovery Program”. The SEO Braintrust team says, “Here’s a peek at the table of contents: Is it a Penalty? The Google Animals Recovering from Linking Problems Improving Site Quality Winning the Game Not only do we explain what has changed and why, but we also give you a step-by-step procedure for fixing the different classes of problems. Then, to help you stay out of trouble in the future, we end the book with what to do next”. SEO Braintrust’s ‘Penalty Evaluation and Recovery Program’... [...]

Fiksu has released an ebook titled “Optimization for Advanced App Marketers”. Fiksu team says, “This eBook outlines an optimization technology that is already generating results for leading mobile app businesses. Download the eBook to gain detailed insights on: • Why traditional optimization approaches fall short • The 5 characteristics of high-performance optimization • How strategic optimization can drive your app marketing success”. Fiksu’s ‘Optimization for Advanced App Marketers’ eBook  [...]

ExactTarget has released the ‘Inspired Marketing Predictions for 2013’ guide. The ExactTarget team says, “While it may not be possible to accurately predict the future, examining marketing’s past and present helps us shape and inspire what’s yet to come. That’s why we’ve collected the predictions of the industry’s top interactive marketing experts—bringing you exclusive insight into marketing trends that will be relevant to your brand in 2013. In this year’s annual guide, Inspired Marketing Predictions for 2013, you’ll encounter predictions about the future of... [...]

Marketo has released an ebook titled “Discover The Benefits of Switching to Marketing Automation”. The Marketo team says, “If you’re still not sure if marketing automation is right for you, we can help. Fill out the form to download the whitepaper or watch the webinar on graduating from email marketing to marketing automation. You’ll learn answers to the following questions: What is marketing automation? What are the advantages of marketing automation? What can marketing automation do that my current email marketing tool can’t? What benefits do I get by integrating... [...]

HubSpot has released the ‘Blog Editorial Calendar’ template. The HubSpot team says, “Blogging is critical for attracting visitors and leads to your website. When you’re generating topic ideas, targeting your content, and optimizing for search, your blogging should never be slowed down due to a lack of organization or preparation. That’s where this free Excel template can assist. This blog editorial template is designed to keep you on track as you develop awesome content that your prospects, customers and readers will love. Use this template to: Keep your content... [...]

Experian is accepting pre-orders for ‘The 2013 Digital Marketer Report’. The Experian team says, “In today’s world, life is the channel. Customers seamlessly navigate between devices throughout their day. Marketers must put the customer at the center of everything in order to provide a relevant and personalized message to empower meaningful connections. The 2013 Digital Marketer Report contains actionable data and consumer insights across key marketing channels, including email, display advertising, mobile, search and social media, to shape an integrated customer experience... [...]

Janrain has released the ‘Definitive Guide to User Management’. The Janrain team says, “The shift to a Social Web will see traditional demographics like age, gender and geography replaced by more behavioral profiles made up of interests, friends, habits, and brand affinities. These traits, long coveted by marketers, have always been hard to obtain and even harder to utilize … Until now. This in-depth 24-page guide, will help you discover how to: Simplify the login process & quickly create engaging experiences Improve conversion rates & data quality with social login Increase... [...]

HubSpot has released an ebook titled “10 Useless Things to Cut From Your Marketing”. The HubSpot team says, “The fast-paced world of digital marketing — with all its technological advancements and iterative improvements — has theoretically made marketers’ lives easier. But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind. But a lot of this new “stuff” is now outdated. Or worse, was never a good use of time and budget to begin with. To help transform... [...]

HubSpot has released the ‘Determine Your 2013 Marketing Goals’ template. The HubSpot team says, “2013 is right around the corner, and that means it’s time for you to plan your 2013 marketing goals – SMART marketing goals. SMART is a key performance indicator that helps establish concrete and achievable goals. SMART stands for Smart, Measurable, Attainable,Relevant, and Time-bound. To help you prepare your marketing year with SMART goals, we built this marketing planning template. It’ll specifically help you: Easily summarize your ultimate marketing goal Automatically... [...]