Lyris has released the ‘Email Deliverability 2013: Keeping Pace with Evolving Practices’ guide. The Lyris team says, “Marketers who leverage mobile marketing and other evolving digital marketing best practices will be equipped to provide unique experiences for their customers in ways that are unique, relevant, and intensely personal. We’ve updated this popular guide to include new information on optimizing email for delivery to mobile customers – a critical component in the digital marketing mix that successful marketers are increasingly using to their advantage. Recent studies... [...]

ExactTarget has released the ‘Inspired Marketing Predictions for 2013’ guide. ExactTarget team says, “While it may not be possible to accurately predict the future, examining marketing’s past and present helps us shape and inspire what’s yet to come. That’s why we’ve collected the predictions of the industry’s top interactive marketing experts—bringing you exclusive insight into marketing trends that will be relevant to your brand in 2013. In this year’s annual guide, Inspired Marketing Predictions for 2013, you’ll encounter predictions about the future of email,... [...]

HubSpot has released ‘The 30 Greatest Lead Generation Tips, Tricks & Ideas’ ebook. The HubSpot team says, “Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. That’s why we’ve compiled the 30 greatest lead generation lessons in this brand new guide, so you can get a great head start into the new year. Download these 30 tips to learn: What makes the best lead-generating content What drives killer landing page performance How to create offers that... [...]

HubSpot has released a free ‘International SEO Toolkit’. The HubSpot team says, “Search Engine Optimisation is a crucial marketing tactic that lets search engine users find your website. If your business has an audience in multiple countries, there are techniques that can help you get found online more often. Get access to this exclusive toolkit to plan your SEO tactics for 2013 so you can maximize traffic generation. This toolkit is a must-have for marketers targeting audiences in multiple countries. This toolkit includes: Ebook: 50 SEO and Website Tips for the International... [...]

HubSpot has released an ebook titled “20 Marketing Trends & Predictions for 2013 & Beyond”. The HubSpot team says, “What if you had a glimpse into the future?What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out. In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. But... [...]

Bronto has released a white psper titled “Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance”. The Bronto team says, “Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and effectively measure your email marketing programs? This concise and practical guide can help. Discover the campaign performance gauges every online retailer should include in their email marketing and the factors that determine how your marketing efforts stack up. In this white paper,... [...]

BoldChat has released the ‘Holiday Readiness Handbook 2012’. The BoldChat team says, “This whitepaper marks the third year in which we ask users of live chat about how the impending rush of the holiday shopping season affects their use of our technology. While many of the results presented here are, indeed focused on live chat software, there are some beyond the scope of this technology alone. For this reason, companies with or without live chat deployments may find the data useful. Findings: This year’s report holds some similarities to previous year’s data and some surprising... [...]

HubSpot has released the ‘Managing & Organizing Google AdWords Campaigns’ template. The HubSpot team says, “Last year, Google AdWords generated $32.2B of revenue. While this number is appealing — what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? What about best practices for managing the associated costs? Use this free template to effectively answer these questions, and streamline the process of making AdWords campaigns. This excel template will help you: Organize campaigns through every stage of the marketing funnel Easily... [...]

Lyris has released ‘2012 Lyris Digital Optimizer Report’. The Lyris team says, “Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers. And they need to do it in simple, meaningful ways. Find out what 300 marketing professionals identified as their key challenges, and how they are using modern digital marketing techniques to gain customer insight and deliver higher conversions and revenue. You’ll gain perspectives on: –... [...]

HubSpot has released ‘A Guide to Pinterest’s New Business Accounts’. The HubSpot team says, “47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. Now imagine what happens to that percentage when companies take advantage of actual business accounts! That’s right, Pinterest rolled out business accounts this week to help brands provide greater content and generate visual marketing success. Be sure you’re optimizing your new Pinterest business account with step-by-step instructions in this quick guide. The free guide will cover... [...]