Oracle has released the ‘Engagement. Empowerment. Strength: The Three Keys to Commerce Success’ white paper. The Oracle team says, “Today’s customers expect consistent, personalized experiences across every channel. But is your technology helping you meet these demands – or is it holding you back? Download this white paper to see how the Oracle Commerce Solution unifies market-leading commerce technologies to help you deliver outstanding customer experiences while keeping costs down and scaling rapidly to match changing needs. Discover how you can: Deliver relevant experiences to... [...]

HubSpot has released an ebook titled “47 Stats for Remarkable Holiday Marketing in 2012”. The HubSpot team says, “‘Tis the season! And you know what that means: It’s game time for holiday shoppers… and holiday marketers. Online shoppers are expected to grow from 137 million in 2010 to 175 million in 2016, while adoption of mobile shopping habits are also on the rise. As a result, businesses are taking advantage of these growing trends by increasing budgets for Q4 and making mobile-optimized and online-driven holiday marketing a priority. Curious about the... [...]

Responsys has released the ‘2012 Email Design Look Book’. Responsys team says, “Don’t miss the fourth annual Responsys 2012 Email Design Look Book. It includes 20 emails selected by our global team to represent design, copywriting, coding, and strategy breakthroughs that best answer today’s marketing challenges. Each piece stands out as great email creative, but when viewed together they illuminate the priorities that are critical for our industry”. Responsys’ ‘2012 Email Design Look Book’  [...]

HubSpot has released a guide titled “How to Use Twitter for Business”. The HubSpot team says, “42% of Twitter users follow brands or companies — is your business one of them? Maintaining an effective Twitter presence can be a powerful part of your business’ marketing strategy. To help businesses interested in mastering the basics of Twitter, we’ve put together a complete explanation of how to use Twitter for business. Used successfully, Twitter can help you develop and promote your brand, interact with your fan base, monitor conversations about your company,... [...]

HubSpot has released ‘A Guide to Pinterest’s New Business Accounts’. The HubSpot team says, “47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. Now imagine what happens to that percentage when companies take advantage of actual business accounts! That’s right, Pinterest rolled out business accounts this weekto help brands provide greater content and generate visual marketing success. Be sure you’re optimizing your new Pinterest business account with step-by-step instructions in this quick guide. The free guide will cover... [...]

HubSpot has released an ebook titled “Unifying Your Sales & Marketing Efforts”. The HubSpot team says, “By now, you should understand the importance of mending the traditional rift between sales and marketing. Organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010. By contrast, companies with poor alignment saw revenues decline by 4%. Ensure that you are unifying your sales and marketing efforts for remarkable business results. Download HubSpot’s guide to develop a strategic approach to a solid sales and marketing... [...]

HubSpot has released the ’62 Social Media Tips from Around the World’ guide. The HubSpot team says, “Do you know how to best optimise your social media channels for your country? Are you looking to scale by expanding your reach to neighboring nations? 40% of businesses around the world have acquired new customers through social media. But it can be hard to know how to target foreign-speaking audiences who use different social networks and have unique cultural nuances Download our latest guide for 62 social media tips from 20 social media savvy countries around the world, including: United... [...]

Marketo has released the ‘Social Marketing Tips and Best Practices’ guide. The Marketo team says, “This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to: Drive peer-to-peer sharing and promote influencer marketing Turn social media channels into powerful lead generation channels Incorporate social marketing throughout the sales funnel Effectively measure social marketing to determine real business ROI Develop organizational buy-in for social media efforts”. Marketo’s ‘Social Marketing... [...]

Citrix Online has released the  ‘6 Steps to Promoting Your Online Event Like a Social Media Maven Guide’. Citrix team says, “Establish and leverage your social media presence to successfully promote an online event with these 6 steps. Download the guide to learn: Why original content is social media currency Tips for starting a conversation using social media How to extend the shelf life of a presentation And more…”. Citrix Online’s ‘6 Steps to Promoting Your Online Event Like a Social Media Maven Guide’  [...]

HubSpot has released an ebook titled “Going Beyond Email: How to Use Workflows for Better Lead Nurturing”. The HubSpot team says, “Email workflows, a.k.a. lead nurturing or drip marketing, is a crucial part of any effective marketing strategy. Workflows take email marketing to the next level. They let you build stronger relationships with your leads by sending them highly-targeted emails after they complete a specific action on your site — automatically. Going Beyond Email: How to Use Workflows for Better Lead Nurturing will explain how to use email workflows convert more... [...]