HubSpot has released a free ebook entitled “10 Steps to Social Link Building”. HubSpot team says, “A business that doesn’t generate inbound links is like a car without gas: it exists, but doesn’t work. So how can you pump more gas into your business? Social media and blogging are great platforms for attracting inbound links at a low cost. In this deep dive, we examine how to magnetize others to link to your site without spending a cent on advertising. The guide will teach you how to build inbound links using: Social networks Guest blog posts Contests Directories Badges and... [...]

OpenText has released a white paper entitled “ustomer Experience Management: Using the Power of Analytics to Optimize Customer Delight”. OpenText team says, “Faced with economic turmoil and increasing competition, businesses are looking to differentiate themselves in their customers’ eyes through better brand awareness, and hearing the voice of their customers and understanding what drives their behavior. A recent study by the Aberdeen Group captured customer experience management (CEM) adoption trends and performance results through a direct survey of 252 organizations.... [...]

Silverpop has released a white paper entitled “5 Experts Share the Best Marketing Advice They Ever Received—and Gave”. Silverpop team says, “With today’s marketing world more frenetic and challenging than ever, savvy marketers are on the lookout for insights they can use to improve their campaigns. In this white paper, five experts share the best advice they’ve ever given or received. Discover bold approaches and unconventional ideas you can apply to your marketing and learn: Why shaking things up can leave a lasting impression How the words of Cicero apply to audience... [...]

Lyris has released a free guide entitled “Email + Twitter + Facebook:  22 Tips to Cross-Channel Success”. Lyris team says, “This guide highlights key takeaways for marketers on why cross-channel marketing makes good business sense. It provides tips and techniques for aligning Email, Twitter and Facebook to fully engage customers, deliver value and drive measurable revenue growth. Learn how: Starting with a simple subject line can launch a powerful 3-pronged campaign Subscriber list size grew 3X when luxury appliance retailer Dacor utilized social promotions Revenue grew 5X when... [...]

ELOQUA has released a report entitled “B2B Social Media Marketing Benchmarks”. team says, “Could the difference between good and great performance lie with social media?  This benchmark report from the Aberdeen Group examines the pressures and challenges social media presents for B2B marketing and the path taken by top performing companies to achieve success.  Additionally, it provides recommendations to achieve best-in-class performance. Learn how best-in-class companies: Acquire 230% more marketing sourced leads from social media than other organizations; Improve their “social... [...]

eMarketer has released the ‘eMarketer Commerce Roundup’ report. eMarketer team says, “eMarketer expects US retail ecommerce sales to reach $224.2 billion this year, up 15% from 2011. To help marketers navigate this growth, eMarketer has created a “roundup” of our most relevant recent coverage – interviews, articles and charts – on subjects affecting commerce and retail marketers. Included in the Roundup: eMarketer’s most recent retail and ecommerce sales forecast through 2016 How “showrooming” is affecting retailers Mobile’s impact... [...]

ExactTarget has released an ebook titled “Are you keeping your fans engaged on Facebook?” ExactTarget team says, “Consumers are more active on social media than ever before, and many marketers are struggling to keep pace. ExactTarget’sField Guide to Facebook Marketing helps marketers understand and accelerate the effectiveness of their campaigns through social media. This detailed guide will show you how to: Grow your email subscriber list with Facebook Promote customer engagement using Facebook Timeline Optimize social media campaign performance Download the guide now... [...]

bizo has released ‘The Guide to Generating Leads with Display Advertising’. bizo team says, “Have you exhausted your existing marketing channels when it comes to driving new leads? Read this guide to discover new ways to fuel your sales pipeline, including how to: Use display to increase conversions across your entire marketing mix Optimize ad creative over time Incorporate ad retargeting to nurture leads across the Web and boost overall conversions Set up basic attribution modeling to improve ROI accuracy across all marketing programs”. bizo’s ‘The Guide to... [...]

Forrester Research Inc. & ExactTarget have released a research paper entitled “Reinvent Your Interactive Marketing”. Forrester team says, “Despite the abundance of direct messaging options available today, most interactive marketers remain stuck in a siloed, channel-based approach to messaging. So, how can you meet your users’ expectations while still creating business value? By shifting to customer-focused integrated messaging. In the newest Forrester Research Inc. report commissioned by ExactTarget, “The New Messaging Mandate,” you’ll discover: How... [...]

Lyris Inc. has released a free guide entitled “Email + Mobile + Tablets: Mastering the Device Revolution”. Lyris Inc. team says, “As the platform revolution explodes in 2012, this market represents a tremendous opportunity to extend the reach of your email campaigns, target your customers more effectively and increase your return on investment. You’ll learn: Design strategies for the small screen How to create landing pages that convert mobile users What mobile elements to test to drive results How to implement a cross-channel approach The trends and tactics for tapping into... [...]