Content is meant for the users. It should address their needs. This is what the latest Google’s helpful content update is all about. The Google Search Central team says, “Google Search is always working to better connect people to helpful information. To this end, we’re launching what we’re calling the “helpful content update” that’s part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. Below is more about the update and things creators should consider. Focus on people-first content The... [...]
Archive for the 'Google Search Trends' Category
The Google search engine results pages (SERPs) continue to get more complex and visual with hundreds of new SERP features. seoClarity contributor Mitul Gandhi has published an article on evolution of the Google SERPs. He says, “There’s a handful of SERP features that transform the results pages from primarily text-based to image-based. Some of these include: Product ads and listings Image listings Thumbnails in web listings Image carousels in web listings And more! Image Pack When the image pack is triggered, it ranks in position 1 more than 40% of the time.” Evolution... [...]
Watch John Mueller answering the question ‘Does a CMS matter for ranking in Google Search?’. [...]
Performance Max campaigns are a new way for advertisers to access all Google Ads inventory from a single campaign across YouTube, Display, Search, Discover, Gmail and Maps. The Google Ads team has published ‘Achieve your goals across Google’s ad channels with Performance Max’, Google’s official guide to creating and optimizing Performance Max campaigns. The Google Ads team says, “This new automated campaign should be used together with your existing campaigns. With the help of automation and Smart Bidding, it helps you maximize performance and deliver results against... [...]
Google has published a new guide ‘Drive sales, leads and web traffic with Video’ to help marketers get the most from their websites. The Google Ads team says, “People are turning to digital platforms like YouTube for shopping inspiration and product discovery. In fact, 70% of viewers say they’ve purchased products they found on YouTube. Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something... [...]
Search Engine Journal has published a new e-book ‘Google Ranking Factors: Fact or Fiction’. This 85-chapter e-book explains Google ranking factors in detail. The SEJ team says, “The Search Engine Journal team has spent more than 200 hours researching and compiling our findings on 88 signals that have been declared, at one point or another in time, to definitively be Google ranking factors. And now you can read our results in Google Ranking Factors: Fact or Fiction. With this investigation into the validity of supposed ranking signals, our team has done its best to avoid guesses... [...]
The term E-A-T stands for expertise, authoritativeness, and trustworthiness. YMYL stands for Your Money or Your Life. YMYL content and sites have a higher potential to affect the finances or well-being of searchers. seoClarity contributor Mark Traphagen has published a video explaining Google E-A-T and YMYL in SEO. He says, “Here’s how E-A-T and YMYL come together. The more YMYL a site or page is, the more weight raters are told to give E-A-T. This has been a long-time concern of Google’s, as exemplified by the Google authorship experiment from 2011 to 2014, where content authors... [...]
Google Ads has published a new guide called ‘Unlock the Power of Search’ highlighting best practices on how to use automation to reach customers. This guide covers the following: The keyword challenge Google Ads keyword matching How we understand language and intent How Google Ads keyword matching works Reaching the right customers with your keywords How to find more queries that perform Setting the optimal bid for each user Why it’s critical to use Smart Bidding with broad match How broad match helps Smart Bidding perform better Comparing the costs of exact match and broad match Creating... [...]
User-generated content (UGC) is considered a valuable entity as it helps you boost the content value of your website by adding new perspectives and engaging information from your visitors or customers. Search Engine Journal contributor Kristi Hines has answered this important question – Is User-Generated Content A Google Ranking Factor? She says, “What is user-generated content? UGC can be text, images, video, or some other form of content (e.g., blog comments, forum posts, product reviews) that has been created for a brand, business, or publication by someone not associated with... [...]
Third-Party Cookies are becoming a controversial way for marketers to track their customers. HubSpot has published a new video ‘Google Third-Party Cookie Removal: What Marketers Should Do NOW’. The HubSpot team says, “In this video, we dive into Chrome’s upcoming third-party cookies ban and what it means for online marketers. Learn about the implications of the ban and find out which tips you can use to make sure your marketing campaigns are still effective!” HubSpot [...]