Digital Marketing Depot is hosting a webinar ‘4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing’ on Tuesday, May 3, 2022, at 1.00 pm EDT. The DMD team says, “A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, Conductor helped one company experience a 328% increase in the number of keywords ranked on page 1 of Google! Join two of Conductor’s SEO mentors, Zack Kadish and Chaz Marshall, as they share the basics of a hub and spoke... [...]
Archive for the 'Google Search Trends' Category
Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps. Search Engine Journal contributor Sherry Bonelli has published ‘The Complete Guide To Google Business Profile Reviews’. She says, “Online reviews are important to local businesses for several reasons. First, consumers rely on online reviews to help decide which local business to choose when it comes to products and services. According to BrightLocal’s Local Consumer Review Study, 92% of consumers said that negative reviews make them... [...]
Although Google updates its search algorithms thousands of times each year, that shouldn’t be a source of stress as long as you are properly prepared. Duda is hosting a webinar ‘Master the Craft of Weathering Google Updates’ on Thursday, April 14, 2022, at 10.00 am PT. The Duda team says, “This is your once-in-a-blue-moon opportunity to get ahead of Google’s game and prepare your SEO strategy for upcoming updates in 2022 and beyond. Learn from industry experts (including Google’s Webmaster Trends Analyst, John Mueller) about future confirmed and unconfirmed changes, what... [...]
Although Google updates its search algorithms thousands of times each year, that shouldn’t be a source of stress as long as you are properly prepared. Duda is hosting a webinar ‘Master the Craft of Weathering Google Updates’ on Thursday, April 14, 2022, at 10.00 am PT. The Duda team says, “This is your once-in-a-blue-moon opportunity to get ahead of Google’s game and prepare your SEO strategy for upcoming updates in 2022 and beyond. Learn from industry experts (including Google’s Webmaster Trends Analyst, John Mueller) about future confirmed and unconfirmed changes, what... [...]
When it comes to achieving high search engine rankings, you need to consider several factors that play important role in it. Search Engine Journal contributor Miranda Miller has answered this important question dealing with the Google ranking factor: Are HTML Lists A Google Ranking Factor? She says, “In order for HTML lists to be a direct ranking factor, adding them to your page and how you use them would have to be weighted within the Google search ranking algorithm. A 2010 Google patent analyzed by Bill Slawski shortly after its release indicates that (at least, at that time) Google used... [...]
Understanding how consumer and market data are trending is vital to companies striving to strengthen and improve their brand health. Gaining a deeper understanding of these trends is essential to identifying market opportunities, discerning between fads and trends, finding new audiences, and improving campaign ROI. AdWeek is hosting a webinar ‘5 Steps to More Meaningful Insights: Mastering Consumer and Market Trend Analytics’ on Wednesday, March 9, 2022, at 1.00 pm EST. The AdWeek team says, “Hear from experts at NetBase Quid who will share their five-step playbook for getting... [...]
Cookie deprecation and privacy regulations are changing the ways brands and agencies advertise online. Central to that change is Google—as a shaper of ad tech, a platform provider, and the preeminent search destination. AdWeek is hosting a webinar ‘Create a Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future’ on Thursday, March 3, 2022, at 1.00 pm EST. The AdWeek team says, “Join Google experts from Cisco and Merkle | Cardinal Path for a detailed look at building an effective and impactful strategy to maximize Google’s stack to work smarter for your... [...]
When it comes to achieving higher Google rankings, there are several elements you need to consider. Title tags are one of such elements. Search Engine Journal contributor Matt G. Southern has published an article answering the question ‘Are Title Tags A Google Ranking Factor?’ He says, “In this piece, we aim to answer those questions by investigating various claims and looking at on-the-record statements from Google. The Claim: Title Tags Are A Ranking Factor A page title is the text that appears in the <title> tag within the <head> element of an HTML document. When... [...]
Understanding how consumer and market data are trending is vital to companies striving to strengthen and improve their brand health. Gaining a deeper understanding of these trends is essential to identifying market opportunities, discerning between fads and trends, finding new audiences, and improving campaign ROI. AdWeek is hosting a webinar ‘5 Steps to More Meaningful Insights: Mastering Consumer and Market Trend Analytics’ on Wednesday, March 9, 2022, at 1.00 pm EST. The AdWeek team says, “Hear from experts at NetBase Quid who will share their five-step playbook for getting... [...]
Cookie deprecation and privacy regulations are changing the ways brands and agencies advertise online. Central to that change is Google—as a shaper of ad tech, a platform provider, and the preeminent search destination. AdWeek is hosting a webinar ‘Create a Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future’ on Thursday, March 3, 2022, at 1.00 pm EST. The AdWeek team says, “Join Google experts from Cisco and Merkle | Cardinal Path for a detailed look at building an effective and impactful strategy to maximize Google’s stack to work smarter for your... [...]