When it comes to achieving higher Google rankings, there are several elements you need to consider. Title tags are one of such elements. Search Engine Journal contributor Matt G. Southern has published an article answering the question ‘Are Title Tags A Google Ranking Factor?’ He says, “In this piece, we aim to answer those questions by investigating various claims and looking at on-the-record statements from Google. The Claim: Title Tags Are A Ranking Factor A page title is the text that appears in the <title> tag within the <head> element of an HTML document. When... [...]
Archive for the 'Google Search Trends' Category
Understanding how consumer and market data are trending is vital to companies striving to strengthen and improve their brand health. Gaining a deeper understanding of these trends is essential to identifying market opportunities, discerning between fads and trends, finding new audiences, and improving campaign ROI. AdWeek is hosting a webinar ‘5 Steps to More Meaningful Insights: Mastering Consumer and Market Trend Analytics’ on Wednesday, March 9, 2022, at 1.00 pm EST. The AdWeek team says, “Hear from experts at NetBase Quid who will share their five-step playbook for getting... [...]
Cookie deprecation and privacy regulations are changing the ways brands and agencies advertise online. Central to that change is Google—as a shaper of ad tech, a platform provider, and the preeminent search destination. AdWeek is hosting a webinar ‘Create a Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future’ on Thursday, March 3, 2022, at 1.00 pm EST. The AdWeek team says, “Join Google experts from Cisco and Merkle | Cardinal Path for a detailed look at building an effective and impactful strategy to maximize Google’s stack to work smarter for your... [...]
Google has launched a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API lets you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software, like any API would. The Google Search Central team says, “Today we’re launching the new Google Search Console URL Inspection API, which gives programmatic access to URL-level data for properties you manage in Search Console. The Search Console APIs are a way to access data outside of Search Console, through external applications and products. Developers... [...]
There are several elements that work as Google Ranking Factors. By utilizing them in the right way, you can continue to get more traffic from the search giant. Search Engine Journal has published two articles highlighting Link Velocity & Local Citations Google Ranking Factors. In her article Are Local Citations (NAP) A Google Ranking Factor?, Miranda Miller says, “Citations have long been widely accepted by SEO professionals as a key local ranking factor. “Consistency of citations” came in at #5 in Moz’s 2020 industry survey of what SEO pros believe are local ranking factors.... [...]
Google’s Trends Expert Jenny Lee has published a blog post highlighting 21 search trends for the year 2021. She says, “Every year, the Search team takes a step back to look at the big picture to bring us Year in Search, a fascinating exercise in analyzing global trends. This year, Search showed us how people prepared to leave quarantine fashion behind as well as what celebrities, movies, TV shows and moments fascinated us. Here’s a look at pop culture trends that really popped in 2021, according to Google Trends data. 1. This year we saw search interest for “Millennial”... [...]
Today’s businesses are very much dependent on how their websites are performing in Google Search. Getting included in the search results has become a necessity. MOZ contributor Tomek Rudzki has published an article answering this critical question: ‘Why Getting Indexed by Google is so Difficult. He says, “Most websites, big or small, have lots of content that should be indexed — but isn’t. And while things like JavaScript do make indexing more complicated, your website can suffer from serious indexing issues even if it’s written in pure HTML. In this post, let’s address... [...]
Online search has become a skill today. With the right set of keywords and proper use of operators, you can find what you want easily on any search engine. AARP contributor Marc Saltzman has shared eight tips to use Google and other search engines more efficiently. He says,”With billions of web pages in cyberspace, you could waste a lot of time — or worse, money, should you get scammed — scouring for what you’re after and, in many cases, coming up empty. 1. Be specific with what you want If broadly worded searches, such as “car classifieds,” yield too many results,... [...]
Google Trends offers an extra resource for keyword research. It allows users to compare search terms against each other and displays the data in an easy-to-understand graph. It also enables marketers to create new content based on the relative popularity of similar subjects and keywords. Simon Rogers Data Editor, Google Trends has shared 15 tips for getting the most out of Google Trends. He says, “To celebrate Google Trends’s 15th anniversary, we took a look at what questions about it have…well, trended. “How to use Google Trends?” and “how does Google Trends work?” were among... [...]
The Google Search Central team has published a new document titled ‘Best practices for ecommerce in Google Search’. The Google team says, “A critical challenge for any ecommerce website is being discovered. Acquiring customers and building a relationship with them is an important driver of business growth, and Google can help shoppers discover your site at each stage in the shopping journey. This set of guides is for developers who are building websites and that want to ensure that the site works well with Google. The focus is on online commerce sites (ecommerce), but many of... [...]