Ahrefs has published a new video ‘Google Ranking Factors: Which Ones are Most Important?’ to help you improve your Google search marketing. In this video, you’ll learn the most important Google ranking factors so you can stay focused on the things that matter most. Watch the video. Ahrefs  [...]

Google Quick Answers are the text snippet answers and links that appear on the Google SERPs. Since easily visible, they could provide a boost in organic traffic. BrightEdge SEO Blog contributor  Kirill Kronrod has shared some useful tips to help you optimize for Google Answer Box snippets. He says, “In addition to the content, Google Answers also provides a link to the page with this content. In its 2018 reintroduction to featured snippets, among which it includes Quick Answers snippets, Google defined them as a tool to “help people more easily discover what they’re seeking, both... [...]

Koozai’s Steve Harris has published an article highlighting analysis of Google’s hidden search terms. He says, “Earlier in the year we were told that Google would start hiding some of the search query data that was previously visible in the search terms report section of Google Ads. More on this can be found here. In summary, Google said that they would stop showing us search terms that had been clicked, but were not searched on by a significant number of people. This was introduced in September and we now have a few months data to check back to see what impact it has had. Our results... [...]

Google search continues to change for both the businesses and the searchers. Google, with its algorithm changes, has been improving the search experience for Internet users. WordStream contributor Kristen McCormick has shared four Google search trends the can help you to improve your search engine marketing. She says, “We’re going to take a look at four important trends for Google search, with particular attention to trends in local search, to help you understand the direction Google is headed: Zero-click searches Quality-based results “Near me” searches Visual local results For... [...]

Content Marketing Institute contributor Jodi Harris has published an article highlighting some useful strategies to make the Google algorithm work for you. She says, “In a recent conversation with CCO magazine, Paxton explains Google’s latest moves and outlines an approach to help you deliver the kinds of content experiences searchers want to click. Google’s page experience update is a non-issue Google will measure a set of three additional ranking signals (i.e., its Core Web Vitals) as part of its latest page experience update: Largest Contentful Paint (LCP) – how long it takes the... [...]

DeepCrawl has published ‘The SEO’s Guide to Google’s Core Web Vitals’. This comprehensive guide covers the following: Page speed up until today Incoming Core Web Vitals What are the Core Web Vitals? How to measure Core Web Vitals How can we improve Core Web Vitals as an SEO? Norledge says, “At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused on speed, responsiveness, and the visual stability of a page. These scores are set to be rolled into the core algorithm in 2021 and become a ranking signal.... [...]

Different Google search operators which are made of one or more characters are used in a search to add more specificity and focus to a query. Siege Media contributor Karlie Kramer has shared a list of 39 Google Search operators that are important for content marketers. Kramer says, “If you’re new to search operators, you’ll first want to get familiar with the basic building blocks. The following 14 operators search sites, URLs, titles, in-post text and more. They can be used alone or in combination with each other. 1. site:URL [input] Sometimes search functions within sites themselves... [...]

Google’s carousel result is a row of rich (i.e., visual) results that searchers can interact with. With an effective carousel strategy, you can grow your site traffic. Content Marketing Institute’s Ann Smarty has shared some useful tips on optimizing your website for Google Carousel results. She says, “Google has been experimenting with these search elements for years, gradually expanding the types and showing them for more and more queries. Currently, these carousel types are generally supported: Videos Probably the most common type of carousels, this type can be seen on both... [...]

Google’s FAQ rich snippets feature questions covered on the linked page. These snippets help your target audience learn what your website pages consist of. Content Marketing Institute’s Ann smarty has published an article highlighting the features of Google’s FAQ rich snippets. She says, “Like any other Google-supported rich snippet, a structured markup, i.e., FAQPage schema, enables FAQ snippets. The two required properties for the rich snippet to work are: Main entity: Question acceptedAnswer: Answer A standalone WordPress plugin – FAQPage schema plugin – makes it... [...]

Google offline conversion tracking allows businesses to import conversions that are tracked in any other system into Google Ads It enables the advertisers to understand the quality of their leads according to the volume of sales generated. PPC Hero contributor Margaret Hoffman has shared four ways to help you optimize offline conversion tracking. She says, “Offline conversion tracking is a dream for B2B advertisers. It lets you take a whole chunk of data your automated bidding strategies were previously missing out on and optimize toward it. But if you’ve set up offline conversion tracking,... [...]