The Google Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search results. Using the search console, you can also identify important keywords and further optimize your content. Content Marketing Institute’s Nico Prins has shared seven useful ways to improve your website traffic using Google Search Console. Prins says, “Over time, Google’s algorithm ranks each page for terms it thinks are relevant to the content. You can access those conclusions through the free Google Search Console.... [...]

Google continues to update its search engine algorithm for providing better search experience to its users. The recurring changes bring variation in how the search engine would rank your content. SEO by the Sea’s Bill Slawski has published an article titled ‘How Google Might Rank Image Search Results’. Slawski says, “As I was going through a new patent application from Google on ranking image search results, I decided that it was worth including what I used to look at when trying to rank images. Images can rank highly in image search, and they can also help pages that they... [...]

Every Google search update aims at offering a better search experience to its users. And it brings newer challenges to optimize your content for the SERPs. Seer Interactive contributor Emily Goss has published an article highlighting a post-Google algorithm update action plan. Goss says, “Whenever there’s an update of any capacity, it’s important to have a plan of action. It’s imperative that you understand the steps to diagnose whether or not your site has been affected, and come up with a strategy to either mitigate losses or capitalize on gains. Here’s a simple 3-step process... [...]

MOZ has published a new Whiteboard Friday video titled ‘Is Google E-A-T Actually a Ranking Factor?’ featuring Cyrus Shepard. In this video Shepad talks about the Google ranking factors and how the new E-A-T update has affected them. The MOZ team says, “Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking... [...]

PageRank is an algorithm used by Google Search to rank web pages in their search engine results. Quality and authentic content helps you to achieve higher PageRank and grow your SEO ranking. SEMrush contributor Erika Varagouli has published an article citing the reasons why Google PageRank matters in 2020. Varagouli says, “Step back in time ten years, and PageRank was the SEO metric that everyone talked about. If you have been working in the industry for more than a few years, you will undoubtedly remember the excitement that came when you heard that there had been an update to the PageRank... [...]

Conductor Blog contributor AJ Kieffer has published a new article titled ‘SEO for Amazon & the Future of Non-Traditional Search’. In this article, Kieffer highlights how Amazon is rising as the go-to search engine for product searches and how it is gaining on Google in search. He says, “Will Amazon replace Google as the go-to search engine? Not yet. But the e-tailing giant has seen a dramatic rise in search volume in recent years. In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and... [...]

Ahrefs contributor Joshua Hardwick has published a three-step guide to Search Engine Results Pages (SERP). In this guide, Hardwick shares an analysis of paid vs. organic search result and importance of SERP in SEO. He has also highlighted major SEPR features. Hardwick says, “Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query. In this guide, you’ll learn: Why SERPs matter for SEOHow to get in the SERPsWhat SERP features there are (and how you can appear in them) Why SERPs matter for SEO Most... [...]

Google continues to update its search engine algorithm to provide a better search experience to its users. Google’s May 2020 Core Update came into effect last month which has brought rank volatility to the SERP. Rank Ranger‘s Mordy Oberstein has published an analysis of Google’s May 2020 Core update. Oberstein says, “As part of our analysis of Google’s second core update of 2020, I did a bit of a deep-dive into some of the sites impacted by it. While there are any number of things Google is looking for during an update, one thing I did see pointed towards the search... [...]

Rank Ranger has published a new episode of In Search podcast episode ‘What You Didn’t Know About Google’s SERP Features’ featuring Kevin Indig. The Rank Ranger team says, “Kevin Indig is here to work your brains with a SERP feature deep dive! We’ll get into: SERP features and the notion that they are organic The topic layer, what is & why you should care Google’s targeting users via SERP features Plus, we ask if the ranking signal is a thing of the past (relatively speaking)”. What You Didn’t Know About Google’s SERP Features Rank Ranger  [...]

Search Engine Land‘s George Nguyen has published a new video ‘How Google crawls and indexes: a non-technical explanation’ to help you learn how Google considers websites for indexing. He says, “The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling and indexing are often overlooked or misunderstood. During our crawling and indexing session of Live with Search Engine Land, Martin Splitt, search developer advocate at Google, explained these two processes using a simple... [...]