AdWeek is hosting a webinar on ‘A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals’ on Thursday, December 13 at 1.00 pm EST. The AdWeek team says, “Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer marketing is a lot more than simply driving third-party recommendations from social media users with large audiences. It is actually a crucial way to seed your queue of leads and referrals. After all, Engagement Labs research found that as much as... [...]

AdWeek is hosting a webinar on ‘A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals’ on Thursday, December 13 at 1.00 pm EST. The AdWeek team says, “Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer marketing is a lot more than simply driving third-party recommendations from social media users with large audiences. It is actually a crucial way to seed your queue of leads and referrals. After all, Engagement Labs research found that as much as... [...]

Influencer marketing has become one of the most used alternatives for the brands to reach out the targeted customers. It helps you to manage with your marketing efforts in a variety of budget options. quintly has published a comprehensive guide to influencer marketing. It covers from the basic insights to advanced influencer marketing tricks. On getting right influencers, the quintly team says, “When selecting influencers to work with on a new marketing campaign, it’s important that you choose the right influencers as they can make or break your campaign. One of the first mistakes made... [...]

Influencer marketing has come out as one of the best ways to reach out to the masses but it has also brought in new challenges. A new report from Influencer Intelligence and Econsultancy has presented some of the biggest concerns of marketers about influencer marketing. Here’re the findings: 31% marketers say that influencer marketing is peripheral to digital marketing calculations 22% find it difficult to include influencer marketing withing overall ROI 22% state that it is a challenge to prove the ROI of individual influencers 42% marketers say that fake followers are the biggest concern. Only... [...]

Influencers are enabling every marketing domain with their added advantage. Influencer marketing has become a key driver among all brands. Econsultancy columnist Nikki Gilliland has shared four ways to help marketers improve event and experiential marketing with the help of influencers. Gilliland says, “Event marketing and influencer marketing are often thought of as two separate strategies. In recent years, however, they have become more and more intertwined, with influencers becoming integral to brand events and live experiences. So, what are the benefits of using influencers for brand... [...]

Influencers have become a driving force behind today’s branding and promotion activities. They help us target the right groups of people and enhance sales. Buffer contributor Thea Neal has shared four tips to help businesses find the right influencers for their  promotion. Neal says, “Today’s top influencers aren’t just content creators or media buys – they’re both. According to Invesp, influencer marketing can drive 11 times the ROI of traditional digital marketing. And with 71 percent of marketers believing ongoing influencer ambassadorships are the most effective form of... [...]

In March 2018 Forbes published an article on micro influencers under the titled Micro-Influencers: The Marketing Force Of The Future? stating how they are going to change the marketing soon. Micro-influencers are the ones having a niche audiences and are deeply connected to them. Their following is 10,000 and 500,000 followers on social media channels. To help marketers rightly use the influence of the micro influencers, Small Business Trends team has published thirteen tips. The SBT team says, “Microinfluencers can be a big help when it comes to marketing, especially when their brand... [...]

Buffer contributor Brian Peters has published a podcast to help marketers understand how to get started with influencer marketing. This guide also helps marketers easily calculate their influencer marketing ROI. Peters has shared the following facts about the influencer marketing. “Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Great influencer... [...]

Influencer marketing has taken an important place in today’s marketing process. This form of marketing allows the brands to use the influencers’ popularity to market their products and services. Forbes contributor Barrett Wissman has shared an article on how you can establish strong influencer marketing with long-term partnerships. Wissman says, “Influencer marketing is paying off for brands. In fact, a Tomoson study found that for every dollar a brand spent on influencer marketing, it made $6.50. That’s no small chunk of change in an era when up to 24 percent of a company’s... [...]

Influencer marketing has become an integral part of the modern marketing approach. It offers the assured reach to your brand and allows you to get better ROI. Again content plays a pivotal role in making your influencer marketing campaigns successful. With right strategic planning you can build campaigns that get great results. Content Marketing Institute’s Cathy McPhillips has shared an useful article on creating great influencer content for your brand. McPhillips says, “While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile... [...]