By finding the right influencers in your niche, you can grow your online reach and make the most of your marketing investments. Watch HubSpot’s new video to discover some useful strategies to find the best Instagram influencers for your brand. The HubSpot team says, “The power of Instagram Influencers on business is undeniable. They can help you reach a huge audience, increase awareness, and even generate more revenue for your brand. But how do you find Instagram Influencers? In this video, I’ll show you the tools you should use to find an Influencer and what to do once you make... [...]

Effective influencer marketing helps you grow your brand by selecting the right influencers in your domain. On the other hand, Peer-to-peer marketing is the process where consumers recommend products or services to their peers. HubSpot contributor Caroline Forsey has published an article justifying P2P marketing as a good alternative to influencer marketing. She says, “P2P marketing relies on your current customers to recommend your products and services to their friends, families, and acquaintances. Influencer marketing, on the other hand, uses well-known figures (typically figures in popular... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Ahrefs has published a new video titled ‘How to do Influencer Marketing to Grow Your Business’ to help you use influencer marketing to grow your business. In this video, you’ll learn how to do influencer marketing by finding, vetting, and partnering with the right influencers to grow your business. Ahrefs  [...]

According to Cyberclick, in 2021, influencer marketing is forecasted to grow to be a $13.8 million market. It is estimated that 75% of brands will dedicate part of their marketing budget to this strategy in 2021. iPullRank has published a new episode of the Rankable podcast ‘B2B Influencer Marketing 101’ featuring Anton Shulke, Head of Influencer Marketing at Semrush. The iPullRank team says, “On this episode of Rankable, we hosted Anton Shulke, Head of Influencer Marketing at Semrush, to discuss the topic “B2B Influencer Marketing 101.” B2B Influencer Marketing is often... [...]

Ahrefs contributor Brett G. Friedman has published an article highlighting six steps to find influencers in your niche. He says, “Influencers come in all shapes and sizes, so finding the right fit for your product can prove challenging. But fear not! It’s easier than it looks. If you know your product and can plan a budget, it’s all fun and games from there. Here’s a process for finding influencers: Figure out your budget Look for influencers Check which platforms they use Search popular platforms for more influencers Choose the best influencers Make your pitch Step 1. Figure out... [...]

SiteVisibility has published a new podcast episode ‘A Strategic Approach To Influencer Marketing’ featuring influencer marketing consultant, Gordon Glenister. Listen to the podcast to explore: Is greater regulation needed in the field of influencer marketing? Did influencer marketing exist 100 years ago? What is influencer marketing strategy? What are the components that should feature in an influencer marketing strategy? When’s a good time to collaborate with micro influencers? Gordon’s favourite b2b influencer marketing examples Gordon’s recommended influencer marketing software. A... [...]

Search Engine Journal has published a new podcast episode ‘Influencer Marketing Strategies for Success’. In this episode, Joe Sinkwitz and Brent Csutoras share strategies that will help you succeed in influencer marketing. The SEJ team says, “As new platforms emerge, influencer marketing continues to evolve. But can it really boost your product or service? How can you get it to work for your brand? Read on to learn more about using influencer marketing to generate more awareness and build your business in this Search Engine Nerds episode. Joe Sinkwitz, CEO and co-founder of Intellifluence,... [...]

Postifluence launch ends Sunday. It is a newly released SaaS tool, by TeknikForce, that helps you find and connect with influencers in your niche. Here’s why you care. People with large followings on their blogs or websites can influence a lot of their visitors/followers to do what they recommend. Unfortunately, finding these influencers, communicating with them, and getting them to agree to work with you is a long slog, or (if you prefer) a big pain, or (if you think of it this way, a lot of hassle). To say the least, it is unpleasant and time-consuming. That’s why Postifluence was... [...]

There are a lot of people who have a following and who could be a brand ambassador for your business. Postifluence helps you find them and persuade them to help you. Influencer marketing lets you get your product message in front of thousands of people at once. Even better, it provides an implicit endorsement of your product by the influencer. That builds your credibility and, ultimately, your sales. Postifluence gets your name associated with the names of these proven influencers. It does this by helping you get a guest post on these influencers’ sites. Think of the power of these guest... [...]

Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using the right vehicles for their marketing efforts.  One of the most popular vehicles for marketing your business is social media. Social media started as a way for people to stay connected but has since grown into a platform for companies to use to... [...]