Influencer marketing has ween widely liked and adopted by marketers and companies. According to a WFA report, 65% of multinational brands will increase influencer marketing spending in the next 12 months. eMarketer has published a new podcast episode entitled ‘Are Influencers Really Worth It?’. In this podcast, eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause. Are... [...]

There have always been influencers, people who were the trend-setters and arbiters of good taste. The first example that comes to mind is Jackie Kennedy. As the first lady of the United States, she was watched intently to see what clothes she wore, what hair style she used, how she wore make-up, etc. What she said and did influenced American women in a big way. Latter-day first ladies also influence the public, but in the fashion and beauty realm, Kennedy was the most influential ever. There are many arenas where influence is wielded by public figures. That is why advertisers frequently employ... [...]

Influencer marketing has been an integral part of today’s branding and sales strategy. Understanding it rightly and doing it responsibly can help you to achieve great results. The Content Marketing Institute team has made available the replay of its recently held webinar ‘How to jumpstart a b2b influencer marketing program’. Listen to this webinar and learn: Tips on finding your best influencers How to optimize a pilot Influencer engagement models that work Top tools and measurement practices. Visit the following page to access webinar replay. How to jumpstart a b2b influencer... [...]

The AdWeek team is hosting a webinar on ‘5 Key Strategies for Engaging Social Media Influencers: Build the Relationships That Matter to Your Brand’ Tuesday, June 4, 2019 at 1.00 pm EDT. The Marketing Week team says, “Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? If you’re like many marketers, these are just a few of the questions you struggle with every day. Building an influencer strategy is hard, and doing it in a way that appears... [...]

The AdWeek team is hosting a webinar on ‘5 Key Strategies for Engaging Social Media Influencers: Build the Relationships That Matter to Your Brand’ Tuesday, June 4, 2019 at 1.00 pm EDT. The Marketing Week team says, “Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? If you’re like many marketers, these are just a few of the questions you struggle with every day. Building an influencer strategy is hard, and doing it in a way that appears... [...]

Influencer marketing is one of the rapidly rising forms of promotional tactics. Entrepreneur contributor David Meltzer has published a video on how to become a social media influencer in 2019. Meltzer says, “Lauryn Evarts Bosstick and Michael Bosstick, the co-hosts of The Skinny Confidential Him & Her Podcast, discuss the evolution of The Skinny Confidential from its beginnings as a lifestyle blog to a multimedia powerhouse. The pair cover topics such as the misconceptions about being a social media influencer, dealing with criticism, building an engaged audience and avoiding unnecessary... [...]

Influencer marketing is reaching new heights due to its affordable budget requirements. The rise of social media platforms and increasing number of social audience plays key role in driving the influencer marketing trends.  To help marketers make themselves ready for the influencer marketing plans, Econsultancy columnist Patricio Robles has shared five issues that would be seen this year.  Talking about the fake sponsored content, Robles says, “Given the large sums of money some influencers are paid to promote brands and their products, it’s no surprise that a growing number... [...]

The influencer marketing domain has been growing and now reaching the micro-influencers too. This new concept has provided the brands with an opportunity to reach out the people having specific are of interest and need. With the rise of social media, the influencer marketing is surely going to have a better future in the coming year. With a view to help marketers learn about the status of influencer marketing in 2019, Forbes contributor Jason Pampell has shared four predictions. Talking about the focus on partnerships in the new year, Pampell says,  “While it may have been acceptable in... [...]

Learning from what has done an extraordinary job is a way to achieve the success for sure. In marketing too we need to stay open to learn and apply. HubSpot contributor Carla Cook has shared 13 influencer marketing campaigns to help marketers create their own campaigns. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below and decide for yourself: Is influencer marketing worth the hype? 1. Sprint: #LiveUnlimited Influencers:... [...]

As we know it well, the influencer marketing techniques focuses on utilizing the power of influential people who have a significant following on social media. Influencer marketing allows us to cope with the budgetary issues and enhance sales. With an aim of keeping the marketers abreast of what is happening in the influencer marketing domain, Entrepreneur contributor Deep Patel has shared 10 trends that are taking place in this field. Patel says, “Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it to fit with... [...]