Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective. Marketing Land has published an article highlighting some useful strategies to help you find the perfect influencers for your brand. The ML team says, “Some people start influencer search by Googling a list of influencers in their industry. However, most YouTube and Instagram influencers’ rankings are likely to be... [...]
Archive for the 'Influencer Marketing' Category
By hosting regular webinars you can reach more people online, stay connected with them, and persuade them to make a purchase. Convince & Convert contributor Joe Sinkwitz has shared some useful tips to help you create a successful influencer marketing campaign using webinars. She says, “Like all mediums, webinars are complex, and the right answer depends heavily on the product and team using them. For initial setup, the following guide on how to create a webinar is instructive in determining a rough format. Once the rough format is decided on, a company can decide on how to ensure the... [...]
Lance Groom, Ugonna Udunwa, and Sedfrey Villarta teamed up to releaase Hybridz. This training intends to get you started with your online business. Your business could be in any niche, so choose a popular one (such as health and wellness, fashion, relationships, sports, weight loss, etc.) so you will get as much traffic as possible when you apply this training. At its core, this training shows you how to find and hire “influencers”, people with a large social media following, to promote your product. People with a lot of dedicated followers can be a big aid to getting out the word on... [...]
Artificial intelligence and machine learning are enabling marketers to automate several marketing procedures. Entrepreneur magazine contributor Eugene Tsaplin has published an article highlighting the impact of machine learning on influencer marketing. He says, “Various KPIs in an ML-enabled system are transforming influencer marketing. These include engagement rate, target audience, segment expertise, content freshness and quality, online influencer presence and channels. Engagement rate: This considers factors like potential reach, post reach, likes, shares, amplification rate, vitality... [...]
Creating and securing new influencers who can promote your business is a great way to grow your business. Strong influencers can help you to drive more business revenue. PostBeyond is hosting a webinar ‘Employee Advocacy is Out, Employee Influencer Is In’ on Thursday, July 9, 2020 at 2.00 pm ET. The PostBeyond says, “In today’s digital world, your brand’s best influencers are your own employees. Employees are an extension of your brand identity and a powerful source for engagement and influence. While employee advocacy programs have emerged, the concept of employee influencers... [...]
Creating and securing new influencers who can promote your business is a great way to grow your business. Strong influencers can help you to drive more business revenue. PostBeyond is hosting a webinar ‘Employee Advocacy is Out, Employee Influencer Is In’ on Thursday, July 9, 2020 at 2.00 pm ET. The PostBeyond says, “In today’s digital world, your brand’s best influencers are your own employees. Employees are an extension of your brand identity and a powerful source for engagement and influence. While employee advocacy programs have emerged, the concept of employee influencers... [...]
According to Big Commerce, 17% of companies spend more than 50% of their marketing budget on influencers. A Mediakix study has revealed that influencer marketing brings better ROI than other marketing channels. You can grow your sales by finding the influencers who can promote your products and services. Marketing Insider’s Kathy Sheehan has shared some useful ways to improve influencer marketing in 2020. Sheehan says, “Finding the right influencer partner sounds simple, but it must be done right. Influencers should be kind, socially conscious, make their followers... [...]
Well planned influencer marketing campaigns can be a driving force for your business. The biggest challenge of this form of marketing is – identifying right influencers. Retail Dive is hosting a webinar ‘Why Every Brand Should Be Rethinking Their Influencer Strategy’ on Tuesday, March 24, 2020 at 11.00 am ET. SMT team says, “In a survey from UM Media Agency, only 4% of consumers trust what influencers say online. Instead, consumers are looking for a more transparent, authentic brand experience. To build this kind of authenticity, smart brands such as Nautica are... [...]
Influencer marketing has brought a new channel for businesses to promote their products and services keeping their budget under control. But it has become a challenge to find out the right influencers online. Entrepreneur magazine contributor Lee Scarratt has shared five ways to help you spot fake influencers. Scarratt says, “The simplest way to spot a fake influencer is to go into their follower list and glance at the accounts. Look out for profiles without an image as their display photo, few to no followers and/or following, no posts and also private accounts. Another marker... [...]
According to a MediaKix study, influencer marketing expenses will reach $10 billion by 2020. An Influencer Marketing Hub survey found that that 63% of marketers are planning to increase their influencer marketing budget. Linquia has published a new e-book titled ‘2020 Influencer Marketing Playbook’ to help you learn about the future of influencer marketing. Linquia team says, “This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on your brand’s desired needs and desired outcomes. It’s clear that influencer marketing... [...]