Crawling errors occur when search engines fail to access or index a website’s content properly, impacting visibility and rankings. Resolving these issues ensures seamless indexing and enhances overall site performance. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘3 Tips for Crawling Errors’. The GSC team says, “Why is my website not indexing on Google Search? Googlebot may be experiencing errors while crawling your website. Join Martin Splitt from the Google Search Relations team as he dives into three tips website... [...]

Orbit Media Studios has published a new video ‘These are the ways to get AI to recommend your brand’ featuring Andy Crestodina. The Orbit Medi team says, “This is how to make your brand visible in AI responses with Andy from Orbit Media. Yes, it’s time to learn how to rank in AI searches. We are in a new era of digital marketing. It’s a breakdown of seven practical steps to optimize your content, website, and online presence for AI-driven tools, chatbots and LLMs, such as ChatGPT, Gemini, Perplexity and Copilot. And of course, Google’s AI Overviews. Make sure that AI... [...]

Google Analytics is crucial for understanding website performance and user behavior through data-driven insights. It helps businesses optimize strategies, improve user experience, and track goals effectively. Digital Marketing Institute contributor Cathel Melinn has published an article featuring information on advanced features of Google Analytics. She says, “Tapping into GA4’s advanced features can improve the way you collect and curate data in a big way. You can do this by making ecommerce tracking customizations that align with your specific goals and strategy. Setting up advanced ecommerce... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Handling Dupes – Same Same or Different?’. The podcast features Allan Scott, John Mueller and Martin Splitt. The GSC team says, “In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization.”  [...]

Google Analytics supports SEO by providing insights into organic traffic, user behavior, and engagement metrics, helping optimize website performance. It enables tracking of keyword performance, landing page effectiveness, and user journeys to refine strategies for better search rankings. Digital Marketing Institute has published Essential Guide to Google Analytics for SEO’. Cathal Melinn says, “As the world’s most widely-used web analytics platform,  Google Analytics 4 (GA4) offers businesses across sectors the tools to track consumer browsing preferences and behaviors. Rather... [...]

Ahrefs has published a new video ‘100+ Years Of Marketing Experience Debunking Common Myths’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs  [...]

A robots.txt file is a simple text file used by websites to communicate with web crawlers and search engine bots. It specifies which parts of a site should not be crawled or indexed, helping manage search engine traffic and protect sensitive or irrelevant content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Robots.txt Works’. The GSC team says, “What is a robots.txt file and how does it impact website indexability? Join Martin Splitt on this Search Lightning Talk as he covers how robots.txt interacts with robots meta... [...]

Ranking higher on Google is essential for increasing online visibility, as most users click on results that appear on the first page. It not only drives more traffic to your website but also builds trust and credibility, positioning your brand as an authority in its field. Semrush contributor Rachel Handley has published an article on ranking higher on Google and getting more organic traffic. She says, “Ranking higher on Google increases your visibility in search results, which can lead to more organic traffic to your site. Learn how to rank higher on Google and get more organic (unpaid)... [...]

Orbit Media Studios has published a new video ‘Keyword-First vs Topic-First Content: The Two Ways to do SEO’ featuring Andy Crestodina. The Orbit Medi team says, “By the end of this short video, you’ll see the difference clearly and you’ll know, in that moment of truth before you write a single word, which mode you’re in. Are you an SEO focused on keywords? Or are you a content strategist focused on the reader. No judgment. Just a clear-sighted, practical look at these two approaches to content, to search engine optimization, keyword research and content marketing.“ Orbit... [...]

Google Analytics offers in-depth insights into website traffic, user behavior, and engagement, helping businesses make data-driven decisions. It enables tracking of marketing performance, audience demographics, and conversion rates, optimizing strategies for better ROI. Digital Marketing Institute has published ‘What Is Google Analytics? A Beginner’s Guide’. Cathal Melinn says, “You’ve researched your audience. You’ve created mind-blowing content. You’re ready to launch your digital marketing campaign. But, all your efforts will be wasted if you don’t have a robust analytics... [...]