Google Chrome offers features like privacy settings and incognito mode to enhance user data protection, but concerns persist over its extensive data collection. Balancing convenience with privacy, users often explore extensions or alternative browsers for greater control. Digital Marketing Depot has published a new report ‘Chrome’s New Path for Privacy’. The DMD team says, “In an era where digital privacy is of paramount importance, Google’s recent decision to shift the responsibility of third-party cookie management to users represents a pivotal moment for advertisers... [...]

Imagine assembling a top team of influencers that promote your business 24/7 and imagine there’s no need for expensive human talent because your influencers are AI. What would happen if you used these influencers to enhance your online visibility, drive traffic, and generate revenue — all automatically? Today, with AIfluencers, you have an opportunity to fulfill that dream. It’s a groundbreaking platform redefining how to take advantage of influencer marketing. This brand-new app overcomes significant marketing challenges by removing the necessity for costly models, photographers,... [...]

Digital Marketing Institute has published a new episode of ‘Ahead of the Game’ podcast titled ‘Being Creative with B2B Marketing. The DMI team says, “On this week’s episode of Ahead of the Game, ⁠Will Francis⁠ is joined by ⁠Catherine Flynn,⁠ Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today’s... [...]

Don’t Miss the AIfluencers Webinar, today at 10 AM EST. In this webinar, you will discover how virtual influencers, created by AI, can transform your marketing strategy and significantly increase your revenue If you haven’t reserved your spot yet, act quickly—availability is limited, and this exclusive event is filling up fast: AIfluencers Webinar. In today’s live session, we will explore: ➤ How AI influencers effortlessly generate high-quality content, including images, videos, and sponsored posts. ➤ Strategies to monetize your AI influencers through sponsorship deals, affiliate marketing,... [...]

Good UX design enhances SEO by improving website usability, engagement, and retention. Search engines prioritize user-friendly sites, boosting rankings and organic traffic. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘A discussion of UX for SEO’. The GSC team says, “In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Search Console Recommendations, Google Trends, and more!’. The GSC team says, “In this episode of Google Search News, John Mueller covers the latest updates on Search Console recommendations, removal of cached pages (noarchive robots meta tag), new series from our YouTube channel, and more! Watch along as John highlights the Search community and important documentation for SEOs and site-owners.”  [...]

Duplicate content can negatively impact SEO by causing search engines to struggle with determining the most relevant page to rank, leading to lower visibility. To avoid this, use strategies like canonical tags, 301 redirects, and creating unique, high-quality content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to avoid duplicate content’. The GSC team says, “Is duplicate content something you’re worried about? Learn how to manage duplicate content and streamline your site’s indexed pages. Join Martin Splitt... [...]

AI is transforming search engines by delivering more personalized, context-aware results and conversational responses that go beyond traditional keyword matching. With advancements in generative AI, future search engines will focus on proactive information delivery and deeper user intent understanding. The latest The SERP’s Up SEO podcast episode is titled ‘AI & The Future of Search Engines’. The Wix team says, “How is AI reshaping the world of content creation and SEO? With Wix’s Mordy Oberstein and Crystal Carter “prompting” the conversation,... [...]

Google Performance Max is an AI-driven campaign type that enables advertisers to access all Google Ads inventory from a single campaign, optimizing performance across YouTube, Display, Search, Discover, and more. It automatically adjusts bids, placements, and creatives to reach the best audience and achieve campaign goals effectively. Search Engine Journal has published a new guide ‘Align Your Pmax Campaign With Your Sales Goals’. The SEJ team says, “Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable... [...]

Google Trends is a powerful tool for identifying real-time interest and tracking keyword popularity over time, helping researchers understand current consumer interests. It provides insights into seasonal trends, geographic data, and emerging topics, making it invaluable for strategic decision-making. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Researchers’. The GSC team says, “Discover how Google Trends data can be used to research economic and health indicators. In this episode, Daniel Waisberg and Omri... [...]