Micro-influencer marketing leverages the power of niche influencers with smaller but highly engaged followings, typically between 1,000 to 100,000 followers. This approach allows brands to reach targeted audiences authentically, often resulting in higher engagement rates and trust from their followers. HubSpot has published a guide to Micro-Influencer Marketing. Swetha Amaresan says, “A micro-influencer marketing strategy may seem counterintuitive. Why would I seek out someone with a smaller following to promote my brand? Take a look at the following list of reasons micro-influencers might... [...]

Influencer marketing leverages trusted personalities to promote products, enhancing brand credibility and expanding reach to targeted audiences. This approach drives higher engagement and builds authentic connections, as followers view recommendations from influencers as more relatable and trustworthy. Content Marketing Institute contributor Michael Estrin has published an article featuring useful ways to employ influencer marketing for b2b marketing success. He says, “B2B marketers need to follow a different game plan when working with influencers. It starts with making informed decisions... [...]

The Google Broad Core Algorithm Update is a comprehensive update aimed at improving search relevance and accuracy across a wide range of queries. It assesses content quality, relevance, and authority, impacting site rankings based on overall user experience rather than targeting specific issues or pages. Search Engine Journal contributor Ryan Jones has published an article explaining the Google Broad Core Algorithm Update. He says, “Typically, core updates take a few days (or weeks) to fully roll out, with Google making one announcement at the start and another at its conclusion. This invariably... [...]

The Google Helpful Content Update is aimed at prioritizing content that provides genuine value to users. It reduces the ranking of low-quality or unhelpful pages, focusing instead on original, informative content created primarily for people rather than search engines. MOZ contributor Maryann Muthami has published an article featuring 10 tips to to create helpful content post Google’s Helpful Content Update. She says, “Here is how you build your brand using helpful content: 1. Understand search intent Search intent, or user intent, is the motivation behind every search query. Google... [...]

A positive website user experience is essential for engaging visitors and guiding them smoothly toward desired actions, like making a purchase or signing up. It builds trust and credibility, increasing the likelihood of customer retention and conversions. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Understanding how users experience your website’. The GSC team says, “In this episode of Search Off the Record, we’re learning all about user experience research (UXR) and how getting a better understanding of how your users... [...]

Digital Marketing Institute has published a new podcast episode ‘Owning your Brand on Google’. The DMI team says, “Are you making sure your brand appears the way you want to when people search for it in Google? That’s what ⁠Jason Barnard⁠ has set out to tackle for his clients, and in thie episode he downloads plenty of tips to host ⁠⁠Will Francis⁠⁠ on how to own your profile on Google and AI-driven search. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠,... [...]

A strong Influencer Marketing Strategy is crucial for amplifying brand reach and building authentic connections with target audiences. It leverages trusted voices to drive engagement and convert followers into loyal customers. HubSpot contributor Ramona Sukhraj has published an article featuring six steps to creating a strong influencer marketing strategy. She says, “This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, this power of influencer marketing strategies is not one you can ignore. According... [...]

Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

Google Search is constantly evolving, integrating AI to deliver more personalized and intuitive results. With advancements like natural language processing, it now better understands user intent, offering faster, more relevant information. HubSpot contributor Meg Prater has published an article featuring 31 Google Search statistics you can use.  She says, ” Google’s nearest competitor, Bing, only holds 3.9% of market share, while Yahoo accounts for 1.3%. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks... [...]

Google algorithm updates refine search rankings, impacting website visibility and SEO strategies. Brands and marketers must adapt to these changes to maintain or improve their online presence. Digital Marketing Institute contributor Clark Boyd has published an article highlighting the impact of Google algorithm updates. He says, “The 2024 Google documentation leak provided rare insights into Google’s algorithm, but marketers must still be prepared for constant change. This is particularly true in the AI age, as Google makes rapid changes to try and fend off new competition. For instance,... [...]