AI-generated influencers are becoming popular. Some of the digital trendsetters include virtual models, animated humans, and fashionista robots. HubSpot contributor Erica Santiago has published an article on how AI is changing the influencer marketing. She says, “I‘m already seeing AI’s impact on the influencer marketing landscape. For example, I was intrigued (and a little weirded out) when Meta introduced new AI chatbot characters based on real-life celebrities and influencers like Paris Hilton, Snoop Dogg, Naomi Osaka, and MrBeast. One of Meta’s characters introduces herself... [...]

Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Google Ranking Factors: What Really Matters Right Now’ featuring Ben Steele. Loren Baker says, “Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter... [...]

A sitemap is a file that lists the URLs of a website’s pages. Sitemaps can help search engines understand a website and locate specific pages. They can also help users navigate a website. Google Search Central has published a new video ‘3 tips for setting up a sitemap’ explaining how to setup a sitemap. The GSC team says, “Learn how to set up a sitemap for your website to let Google Search know about all your pages. In this episode of SEO Made Easy, Martin Split shares 3 tips to help make the most out of your sitemaps.”  [...]

Ahrefs has published a new video ‘What Happens to SEO in a Recession (and How to Prepare)?’. The Ahrefs team says, “In this video, we’ll explore the impact of recessions on the SEO landscape and how to overcome the challenges it provides.” Ahrefs  [...]

E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of guidelines used by Google’s quality raters to evaluate the quality of search results. E-E-A-T is not a ranking factor, but it is part of Google’s Search Quality Evaluator Guidelines (SQEG). The latest The SERP’s Up SEO podcast episode is titled ‘What does good E-E-A-T even mean?’. The WIX SEO Hub team says, “What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’... [...]

Google Search Central has published a new video ‘5 Reasons for using Google Search Console’ explaining how you can improve your site performance using Google Search Console. The GSC team says, “Discover the power of Google Search Console in boosting your website’s performance! In this episode of SEO Made Easy, Martin Splitt unveils five essential features of the tool, from understanding page visibility in search results to integrating with other analytics platforms and more!”  [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding’ featuring Goldie Chan. The SME team says, “Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? Discover how one agency owner incorporated a strong personal brand and grew their marketing agency.” Social Media Examiner  [...]

Google Search Central has published a new video ‘Features and deprecations on Steve’ featuring experiments and results in the search engine – Steve. The GSC team says, “In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine... [...]

Content marketing helps organizations build customer awareness, generate leads, and increase conversions. By constantly improving your content, you can continue to achieve your ROI goals. Google Search Central has published a new video ‘Three ways to improve your content’ featuring useful tips to improve your content marketing. The GSC team says, “In this episode of SEO Made Easy, Martin Splitt dives into using Google Search Console to optimize your content, ensuring it aligns with user search queries and meets growing demand. Discover how to identify high-impression, low-click... [...]

Google Search Central has published a new video ‘Google SafeSearch for website owners’ explaining how SafeSearch works. The GSC team says, “Join Daniel Waisberg and Emma Higham as they discuss the nuances of Google’s SafeSearch filters. Learn essential techniques to ensure your content is properly categorized, whether it’s explicit or safe. Watch along to maintain web safety, attract relevant traffic, and improve your site’s presence on Google Search.” https://www.youtube.com/watch?v=cT4bvsgWFTM    [...]