Google has launched ‘Get Started Using Google Analytics’, a free, beginner-oriented training course on Google Analytics 4. The Google team says, “After completing this Google Analytics learning path, you’ll be able to: Understand how Google Analytics collects and processes data Set up your Analytics account in a way that supports your business objectives Describe how data is compiled into reports in Analytics.” Get Started Using Google Analytics  [...]

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics 4 (GA4) is the latest version of Google Analytics. Search Engine Journal contributor Ginny Marvin has published an article featuring seven tips to become a GA4 pro. She says, “Whether you’re at an SMB, enterprise, or agency, here are seven tips to help you work faster and get more out of GA4. 1. Know Why GA4 Is So Different From Universal Analytics This may not seem like a tip, but understanding why GA4 came to be and why it’s a departure... [...]

In today’s tough economic times, many teams are feeling squeezed by budget constraints and high expectations from within. SEO professionals are under more pressure than ever to deliver results with less resources. Google’s algorithm is always changing, and along with new AI integrations, it’s crucial to know how your clients’ websites could be affected. Search Engine Journal is hosting a webinar ‘Secure Your 2024 SEO Budget With These Tips For Executive Buy-in’ on Tuesday, August 29, 2023, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll discover... [...]

Ahrefs has published a new video ‘How to use HARO to get Backlinks’. In this video, you’ll learn how to use HARO to get PR, exposure, and high-quality backlinks. All it takes is 3 simple steps. [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=PyjrdUX5gvc’] Ahrefs  [...]

Google’s algorithm is always changing, and along with new AI integrations, it’s crucial to know how your clients’ websites could be affected. Search Engine Journal is hosting a webinar ‘5 Google Algorithm & AI Changes Agencies Need to Know in 2023’ on Wednesday, September 6, 2023, at 2.00 pm ET. The SEJ team says, “Find out how as we discuss five Google Algorithm & AI Changes your agency needs to know, the strategic advantages of AI (and what we can expect next), and how agencies can better support their multi-location customers. You’ll learn: What... [...]

Ahrefs has published a new video ‘The Real Reason You’re Not Ranking Higher in Google’ highlighting ways to achieve higher Google rankings. In this video, you’ll learn the key reasons why your website isn’t ranking high in Google and how to fix this. https://www.youtube.com/watch?v=_TcURPdmTn8   Ahrefs  [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Getting Started With GA4: A Practical Approach’ featuring Zack Duncan. The SME team says, “Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you? Discover how to get started with GA4.” Social Media Examiner  [...]

Search Engine Journal contributor Julie Joyce has published an article featuring 10 Google Analytics alternatives. She says, “They may not be as robust as Google Analytics, but sometimes you just want something quick and easy. All of these tools also have free trials and/or plans. 1. Matomo Matomo, formerly Piwik, lets you import historic Google Analytics data and serves as a full-service web analytics tool. This system provides you with heatmaps, A/B testing, funnels and goals, session recordings, and many other conversion optimization features. It promises 100% data ownership and user privacy... [...]

This is a reminder for the SEJ webinar to be held on July 12, 2023. Search Engine Journal is hosting a webinar ‘Mastering GA4: How To Use The New Google Analytics Like A Pro’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “With Universal Analytics (UA) shutting down on July 1, 2023, it’s time to shift gears and get up to speed with Google Analytics 4 (GA4). Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track. You’ll... [...]

This is a reminder for the SEJ webinar to be held on July 12, 2023. Search Engine Journal is hosting a webinar ‘Utilizing The New GA4’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track. You’ll learn: How to read reports in Google Analytics 4. How to analyze and utilize the data in GA4. How to make sure GA4 is set up properly.” Utilizing The New GA4 Search Engine... [...]