Google has announced Bard, an experimental Google chatbot that is powered by the LaMDA large language model. The company describes Bard as: “Meet Bard: your creative and helpful collaborator, here to supercharge your imagination, boost your productivity, and bring your ideas to life.” Search Engine Journal contributor Roger Montti has published an article answernig seven questions about Google Bard. He says, “The name ‘Bard’ is purely marketing-driven, as there are no algorithms named Bard, but we do know that the chatbot is powered by LaMDA. Here is everything we know about... [...]
Archive for the 'Google News' Category
Watch this Semrush video ‘How to rank #1 on Google ahead of your biggest competitors’ to discover how you can achieve higher search engine ranking. The Semrush team says, “Pastreez, a small, online family business watched their online rankings soar within 6 months of launch with the help of these SEO strategies: Perform market research to understand buyer intent and difficulty behind target keywords Analyze competition to see how target keywords are working for them Implement on-page optimization to ensure top keyword performance Earned quality backlinks to show authority in... [...]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton. George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose influencers accordingly. “Nano and micro influencers are smaller influencers, they have smaller audiences, but they’re hypertargeted and focused,” Mike explains. “They are talking to... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘How to Migrate to Google Analytics 4’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week’s episode, our panel discusses how to migrate to Google Analytics 4, including: Steps to migrate to Google... [...]
Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console’. Loren Baker says, “Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Learn how to better leverage these powerful tools to improve your website’s SEO.” Q&A on Semantic HTML, Search & Google... [...]
Search Engine Journal has published ‘Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking’ explaining why you should track offline, phone call conversions in Google Analytics 4. The SEJ team says, “In This Step-By-Step Guide Why Should You Track Offline, Phone Call Conversions In Google Analytics 4? How Can You Track Advanced Phone Call Analytics In Google Analytics 4? Step-By-Step Guide To Creating Call Tracking Conversion Events In Google Analytics 4.“ Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking Search Engine Journal [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘The Key Benefits That GA4 Offers Over Universal Analytics’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “Welcome to part two of a three-part discussion about Google Analytics 4. And in this episode, we’re going to be looking at the key benefits that GA4 offers over Universal Analytics. Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The... [...]
This is a reminder for the Adweek webinar to be held on March 16, 2023. Adweek is hosting a webinar ‘Find the Perfect Influencers for Your Brand: What Data Can Tell You About Partner Fit’ on Thursday, March 16, 2023, at 1.00 pm EDT. The Adweek team says, “Learn the steps every brand should take to find the best influencer partners across social platforms from Harvey Rañola, global head of media intelligence at NetBase Quid. You’ll find out: How to identify opportunities and risks of working with prospective influencers Ways to solve the challenge of locating relevant influences... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘How Has Google Analytics Evolved?’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “In this week’s episode, our panel will help you understand Google Analytics 4, including: The history of Google Analytics How Google Analytics has changed What SEOs will lose by moving over to Google Analytics 4 What SEOs should know to embrace Google Analytics 4.” Rank Ranger [...]
Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on March 29-30, 2023. The SEJ team says, “In this webinar, you’ll learn how content promotion, link building, and authentic subject matter expertise can help you rank higher on SERPs and elevate your online authority. Key Takeaways: Discover why building authority online is so important, especially with the rise of AI-generated content. Learn how to leverage authentic subject matter expertise to increase your website authority. Uncover the benefits that outreach... [...]