Search Quality Raters are required to conduct a Page Quality Rating task which assesses the reliability of Google Search results. Portent contributor Eval Hall has published an article featuring Google’s search quality evaluator guidelines for SEO in 2023. He says, “The SQRG is written for regular people who have signed up for the Quality Rater Program as a part-time job, not digital marketers. It contains instructions for researching the websites and authors for the rated pages, examples of how to score various pages, and guidance for specific types of content. The Search Quality Rater... [...]

MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4. It covers the following: 1. User identity a. Blended reporting identity b. Observed reporting identity c. Device-based reporting identity d. The importance of Google Signals 2. Google Optimize a. Testing with Google Optimize and GA4 3. Attribution a. Attribution scopes b. Finding the data from your data-driven attribution model 4. Exploration a. How to avoid confusion with attribution 5. Standard reports vs. explorations. Advanced... [...]

Google Search Central has published the latest video episode of ‘Google Search News (Dec ‘22) – Search Essentials, ranking systems, and more!’ featuring John Mueller and Lizzi Sassman. In this December episode of Google Search News, John Mueller and Lizzi Sassman go over recent updates and announcements in Google Search. They cover: Search Essentials Site names Ranking systems SEO community news.  [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Joe Hall of Hall Analysis has published a comprehensive guide ‘Understanding Google Analytics 4’. He says, “Universal Analytics is now replaced by GA4, and GA4 is designed to provide a more comprehensive understanding of customer behavior across devices and channels, and it uses machine learning to generate insights and predictions about user behavior. The main difference between Universal Analytics and Google Analytics 4 (GA4) is the way data is collected... [...]

Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. HubSpot contributor Erin Rodrigue has published a detailed guide featuring 31 influencer marketing statistics you should know in 2023. It includes the following: The Influencer Marketing Landscape Influencer Marketing Effectiveness Micro Influencer Stats Influencer Marketing on Instagram Influencer Marketing on TikTok Influencer Marketing on YouTube Influencer Marketing on Facebook Influencer Marketing Budgets 31 Influencer Marketing... [...]

The Google Marketing Platform team has published a new video featuring the Google Analytics 4 overview. Jesal Shah, head of industry for Google Marketing Platform shares the latest innovations in Google Analytics. Learn how marketing measurement has changed and how Analytics has evolved to help marketers adapt to those changes.  [...]

The team Google E-E-A-T refers to Experience, Expertise, Authoritativeness, And Trust. Erik Emanuelli has published a comprehensive guide explaining Google E-E-A-T. He says, “Google E-E-A-T is the recent update to the quality rater guidelines. The most important change consists of the letter E added to the start of the popular acronym E-A-T (expertise, authoritativeness, and trustworthiness). The introduction of the “first-hand experience” is designed to help raters better understand how Google defines high-quality content. This guide will discuss what this means for your website and... [...]

Near Media has published a new video featuring Barry Schwartz on UI, Algorithms and AI Spam. The Near Media team says, “In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear: Google UI changes and Universal Search Why Google makes SERP design changes Major algorithm updates in 2021 and 2022 Helpful content update, spam and product review updates Is Google really trying to make search better? How the SERP has become more... [...]

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Wide Angle Analytics has published an article featuring the five best Google Analytics alternatives in the year 2023. The WAA team says, “Since GDPR blew the lid from the privacy nightmare that is Google Analytics, we have been blessed with alternatives in the Web Analytics space. Today, there are a variety of options available. Web analytics SaaS and on-premises solutions have their pros and cons. Especially when working... [...]

To achieve online marketing success, you need to achieve a higher ranking in Google Search. It helps you gain desired exposure and grow your business. Social Media Examiner founder Michael Stelzner has shared four ways to help you rank higher in Google. He says, “The SEO strategy we’re going to use is called the 180 Playbook, inspired by the SEO agency 180 Marketing. It’s a simple, linear process to improve your search rankings in as little as 3 months. #1: Evaluate Your Technical SEO Yes, we’re going to start with the technical stuff. But don’t panic! Most of the tools listed here... [...]