Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. It provides implementation instructions and reference materials geared toward a developer audience. Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ sharing some useful strategies to use GA4. The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring... [...]

Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ featuring Dana DiTomaso. The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.” Social Media Examiner  [...]

Google’s featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box. MOZ contributor Ann Smarty has published an in-depth article offering useful tips to optimize for Google’s featured snippets. She says, “Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet. It’s always a good idea to start with researching your keywords. Moz’s Keyword... [...]

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. HubSpot contributor Flori Needle has published an article featuring seven benefits of influencer marketing. She says, “This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. 1. Influencer marketing has high ROI. 1 in 4 marketers that currently leverage influencer marketing report that it offers the second... [...]

As part of Search Engine Journal’s article series explaining various Google Ranking factors, Kayle Larkin has published an article explaining whether bounce rate is a Google Ranking Factor. She says, “In “How Search Works,” Google says, “…we use aggregated and anonymized interaction data to assess whether search results are relevant to queries.” Screenshot from Google Search, June 2022 The vague wording here has led to many assumptions about what “interaction data” Google uses to inform its machine learning systems.” Is Bounce Rate A Google Ranking Factor? Search... [...]

Google’s helpful content update helps reward content that gives users a satisfying experience. It is a site-wide signal that can hurt the visibility of all content if too many articles are deemed unhelpful. Neil Patel has published a new video ‘Here’s What Google Classifies as Helpful Content’ explaining how you can create content that Google indexes. He says, “By now you know about Google’s helpful content update. It’s all about how Google wants you to create content for humans and not search engines which makes sense because no one wants to read content there’s... [...]

This is a reminder for CreatorIQ webinar to be held on November 15, 2022.  CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research.... [...]

CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research. The webinar will open with a presentation from Forrester, sharing proprietary... [...]

Search Engine Journal contributor Kristi Hines has published an article explaining whether internal links are a Google ranking factor. She says, “Google’s documentation about how search works and its starter guide on how site owners can help Google understand their content explain internal links’ importance. You can also find advice on Twitter and YouTube from Google representatives about optimizing internal links to help Google determine the most critical pages on your website. Internal links are a part of the ranking factors that help determine where your webpages will rank in search... [...]

Google is testing a new label in the search results to tell searchers what is a quick read or a page that takes less than five minutes to read. Neil Patel has published a new video ‘What Google’s Quick Read Test Tells Us About the Future of SEO’ talking about the future of SEO. He says, “What Google’s Quick Read tells us about the future of SEO. If you haven’t seen yet, Google’s running an experiment called Quick Read. It is where they let you know in the search results if something is fast read or not. It looks something like this. It’s actually been... [...]