Watch Google Search Central’s latest video ‘The effect of quality on Search’ to learn about the impact of quality on search results. The GSC team says, “In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how quality of the page and site plays a role in crawling and indexing, too, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! ” [uix_video width=’560′ height=’315′... [...]

This is a reminder for the Adweek webinar to be held on September 20, 2023.  Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover how to merge affiliate and influencer marketing to achieve optimal ROI from leaders at ShopMy, The Hut Group and Awin. You’ll find out: How likes and comments translate to clicks and sales Why tracking and attribution via affiliate channels can resolve your influencer measurement and ROI dilemmas Ways... [...]

Watch Google Search Central’s latest video ‘Debugging Core Web Vitals with Chrome Devtools’. The Core Web Vitals allows you to identify challenges users might face while they’re on your pages. How can you turn these metrics into actionable steps? Watch along and learn how Chrome can give you extra insights with Devtools. [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=M3lA6tJx-a4′] Google Search Central  [...]

Watch Google Search Central’s latest video ‘Getting the most out of the URL inspection tool’ to discover useful techniques for using the URL inspection tool. The GSC team says, “Did you know you can explore behind the scenes of URLs with the URL inspection tool? Is the URL indexed, or does the URL have any enhancements? Watch along and discover the “View crawled page,” which gives additional information such as rendered HTML, HTTP Response headers, and more!” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=O_Of94GuC-w’] Google... [...]

Neil Patel has published a new video ‘Project Magi – Google’s Making Big Changes to Search’. He says, “In the fast-paced world of technology and information, Google has long been at the forefront of search engine innovation. From its humble beginnings as a search engine, Google has evolved into a tech giant that touches nearly every aspect of our digital lives. Now, with the unveiling of Project Magi, Google is set to make some groundbreaking changes to the way we search and interact with information online.” [uix_video width=’560′ height=’315′... [...]

As ROI continues to be a primary challenge, it’s important to find ways to accurately measure the value of your influencer efforts. It may be easier than you think. Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover how to merge affiliate and influencer marketing to achieve optimal ROI from leaders at ShopMy, The Hut Group and Awin. You’ll find out: How likes and comments translate to clicks and sales Why tracking and... [...]

This is a reminder for the SEJ webinar to be held on September 6, 2023.  Search Engine Journal is hosting a webinar ‘5 Google Algorithm & AI Changes Agencies Need to Know in 2023’ on Wednesday, September 6, 2023, at 2.00 pm ET. The SEJ team says, “Find out how as we discuss five Google Algorithm & AI Changes your agency needs to know, the strategic advantages of AI (and what we can expect next), and how agencies can better support their multi-location customers. You’ll learn: What agencies can do to become better partners to their multi-location... [...]

When it comes to web search, it is Google that dominates the domain. HubSpot contributor Meg Prater has published an article featuring 31 Google Search statistics you should bookmark. She says, “Let’s look at how Google influences search with these latest statistics. 65% of SEOs say Google’s 2023 algorithm updates have positively impacted web traffic and SERP rankings. (HubSpot Blog Research) 70% of web analysts and SEOs say the new AI search will incentivize people to use search engines more than before. (HubSpot Blog Research) If generative AI was integrated into search, 75% of... [...]

This is a reminder for the SEJ webinar ot be held on August 29, 2023.  Search Engine Journal is hosting a webinar ‘Secure Your 2024 SEO Budget With These Tips For Executive Buy-in’ on Tuesday, August 29, 2023, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll discover the skills you need to keep your CFO happy and remain efficient while protecting and defending your SEO budget, even under pressure. You’ll learn: How to move fast and prove your worth with a “default to deploy” mindset. Specific tips for driving efficiency in your SEO program. Why... [...]

Google has launched ‘Get Started Using Google Analytics’, a free, beginner-oriented training course on Google Analytics 4. The Google team says, “After completing this Google Analytics learning path, you’ll be able to: Understand how Google Analytics collects and processes data Set up your Analytics account in a way that supports your business objectives Describe how data is compiled into reports in Analytics.” Get Started Using Google Analytics  [...]