Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “15 Reasons Why Analytics Prediction Will Make You a Better Marketer″. Baer says, “Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason? Marketers are beginning”. 15 Reasons Why Analytics Prediction Will Make You a Better... [...]
Archive for the 'Google News' Category
The latest MOZ blog post is titled “A Deep Dive into Google MyAnswers”. Gianluca Fiorellin says, “A few months ago I published here on Moz SEO in the Personalization Age, where I explained why, once and for all, SEOs need to be aware of the personalization of SERPs and the mechanisms by which Google customizes our search results. I also suggested some ways to convert what at first sight is just a complication into a competitive advantage. This post is the ideal continuation of that one. Here, however, I won’t dig into SEO theories and patents, but I will try to put order in all of... [...]
Google Helpouts is Google’s newest tool, launched in November. People are eagerly seeking information in how to use this new tool. Helpouts is a bit like Yahoo Answers but a lot more robust. And with more opportunities to make money from your helpout account. Edmund Loh has a new training product on Google Helpouts, and he is giving his buyers private label resale rights to the product. This is a full PLR product, with a sales mini-site included. It’s easy to put yourself in business, offering these e-books for sale. You can even sell resale rights and master resale rights. You can... [...]
The latest ‘Econsultancy’ blog post is titled “The value of Google Authorship for your content strategy”. Shane Jones says, “In February 2011 the first Panda Google algorithm update affected search results and changed the way SEO professionals and webmasters needed to think about optimizing websites. The goal of Google Panda was to lower the rank of ‘low-quality’ websites that had thin content and increase rankings of higher quality and more authoritative websites. It was the beginning of the end of ‘SEO content’. Since then, and after more... [...]
The latest article on Business Insider is titled “Twitter Wants To Carve Off A Slice Of Google’s Search Ad Business”. Aaron Taube says, “Twitter will now sell ads that put promoted accounts at the top of its search results. Marketers will be able to buy ads that pop up against certain keywords. When users search Twitter for those words, their promoted accounts will appear at the top of the search results. While the new product is not a threat to Google in size, it is another example of a non-Google company siphoning off search results – and the ad revenue they... [...]
The latest MOZ blog post is titled “Are Links Losing Value in Google’s Algorithm? – Whiteboard Friday”. Rand Phishkin says, “The value of links in Google’s algorithm has been the subject of much debate. In today’s Whiteboard Friday, Rand clarifies two of the most compelling arguments and offers SEOs his advice on how to treat links as we move forward“. Are Links Losing Value in Google’s Algorithm? – Whiteboard Friday MOZ Blog [...]
The latest article on ‘Marketing Land’ is titled “Yandex And Google Partner To Open Up RTB Display Inventory”. Ginny Marvin says, “Yandex, Russia’s largest search engine, has announced a new partnership with Google that will open up display inventory to their respective advertisers. Google’s DoubleClick clients will gain access to the display ad inventory available on the Yandex Advertising Network. Likewise, Yandex advertisers will be able to enter real-time bidding auctions on the DoubleClick AdExhange. The companies say the inventory overlap is minimal. ”Google... [...]
The latest MOZ blog post is titled “10 Ways to Prove SEO Value in Google Analytics”. Jeff Sauer says, “Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance against complaining about missing keyword data in GA by asking the question “Why Do You Care So Much About (not provided)?” Then at some point last fall while I was hanging out with some of my fellow GACPs, their complaints about the data we were missing behind the fog of https: search results influenced me enough to join the ranks... [...]
The latest MOZ blog post is titled “6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday”. Rand Fishkin says, “Content is certainly important, but we have to remember all the other tools we have for improving our rankings. In today’s Whiteboard Friday, Rand covers six great methods that don’t even involve content marketing“. 6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday MOZ Blog [...]
The latest article on ‘Business 2 Community’ is titled “How to Get Your Website to Rank High on Google”. Lori Dilow says, “You know the reasons you need a website – and now that it is feasible to build one with a relatively low price tag attached, both young companies and well-known businesses have a growing amount of competition when selling their products and services on the Web. This saturation of the marketing makes it more complicated for companies to be found online without forking over cash to Google for the privilege – 90 percent of visitors won’t see the third... [...]