Adswerve, Inc. has published the ‘Universal Analytics to GA4 – BigQuery Export Guide’. It covers the following: High-Level Differences Field Translation Basic Metrics and Dimensions Events, Sessions and Users Sessions Advanced Engagement Rate and Bounce Rate Advanced Metrics and Dimensions User Entry and Exit User Stickiness (DAU/MAU) GA4 to UA High-Level Metric Comparison Resources Universal Analytics to GA4 – BigQuery Export Guide Adswerve, Inc.  [...]

Search Engine Journal contributor Ruth Everett has published ‘A Guide To Google’s Knowledge Graph Search API For SEO’. She says, “Google introduced the Knowledge Graph in 2012 to help searchers discover new information quicker. Essentially, users can search for places, people, companies, and products and find instant results that are most relevant to the query. The Knowledge Graph is a collection of topics, also known as entities, connecting to other entities. Entities are single information objects that can be uniquely defined. They enable Google to go beyond just keyword... [...]

Influencers have been powering the social media marketing and promotions segments for years now. They help brands reach their target mass and promote products and services. Influencer Intelligence has published a new white paper ‘The Role of Influencers within Social Commerce’. This whitepaper takes a deep dive into the concept of social commerce, exploring the current situation, the role influencer marketing plays and what the future of social commerce could look like. Brands will do well to ready themselves for the growth of social commerce now, to be trailblazers in the movement... [...]

Search Engine Journal contributor Matt G. Southern has published an article explaining whether RankBrain is a ranking factor in Google Search. He says, “RankBrain does more than understand language; if you need a hint at its other function, it’s in the name: Rank. In this article, we’ll investigate the claims around RankBrain as a ranking factor, providing clarity on what RankBrain is and how it impacts search results. RankBrain is a technology that seems to impact how Google returns search results. Due to its association with search, many people consider RankBrain a ranking factor. Without... [...]

Google Analytics 4 is a new property designed for the future of measurement. It collects both website and app data to better understand the customer journey. Digital Mantis, Inc. contributor David Vanhee has published an article featuring Google Analytics 4 best practices. He says, ,”We asked 13 Google Analytics 4 experts to share their best practices advice. We received some golden tips about starting with GA4 and smoothly migrating from Universal analytics. If you want to take a shortcut, these insights will for sure come in handy… Before you do anything with Google Analytics 4 –... [...]

MOZ has published the new episode of Whiteboard Friday video series ‘Preparing Your Data Consumers for GA4’ featuring Ruth Burr Reedy. The MOZ team says, “You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition to it. In this week’s episode, Ruth Burr Reedy discusses what a lot of marketers may not be thinking about enough: the people besides us who use Analytics data, and what they need to know about Google Analytics 4 in order to continue using Analytics data.” MOZ  [...]

Website Quality Score can be a valuable tool in identifying ways to improve your ads, keywords, and landing pages. Search Engin Journal contributor Kristi Hines has published an article explaining the usefulness of Website Quality Score: as a Google Ranking Factor. She says, “Google Ads uses Quality Score. Quality Score is a number between one to 10 Google assigns to PPC ads, based on three factors: Expected click-through rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user’s search. Landing page experience:... [...]

The constantly changing Google algorithm is aimed at improving the search experience for its users. By keeping pace with these updates, you can continue to increase your website traffic. The Content Marketing Institute contributor Jim Yu has published an article featuring helpful content dos and don’ts for the new Google update. He says, “To produce helpful content, you need to become more thoughtful about understanding your target audience, their search intent, who you target, and what you create. First, think about how audiences become frustrated with sites and, specifically, content.... [...]

A 301 redirect signals a permanent redirect from one URL to another, meaning all users that request an old URL will be automatically sent to a new URL. Search Engine Journal contributor Kristi Hines has published an article explaining whether 301 redirects are a Google ranking factor. She says, “301 redirects may not boost the rankings of your webpages, but they can ensure that both Google and search users are directed to the content you want them to find. They also ensure you don’t lose the ranking signals built to old URLs when moving them to new ones. But while they are essential for... [...]

MOZ has published the latest episode of the Whiteboard Friday video series ‘Top 4 Things to Know About GA4’ featuring Dana DiTomaso. The MOZ team says, “In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and coworkers are intimidated by the move.” MOZ  [...]